This session, moderated by Captain Steven Young, got off to a cracking start with Nicolai Skogland, director itinerary planning & government relations, Viking Cruises, saying that he had “no issue with port fees as long as they are predictable and reasonable” but that “introducing strange taxes on a short time line is more aggravating and dangerous to some destinations more than others”.
Mertzanidis also made reference to this during his talk: “North Europeans budget for holidays and they do not like surprises so sudden increases in varied fees which are not communicated well in advance are a problem.”
As a brand Princess Cruises has forecasts and needs to plan ahead as Debbie Holbrook, director deployment & itinerary planning at Princess Cruises which announced its largest North European programme ever for 2028 this Tuesday, pointed out.
She also highlighted the value of fam trips, saying that a recent Irish fam trip had given rise directly to a Princess itinerary.
Skogland added that Viking actively seeks out new and diverse ports and, with it bringing its first Chinese guests to Northern Europe, it is looking for something different.
Marcus Puttich, director destinations at TUI Cruises, mentioned seasonal deployment opportunities but advised that customers in the shoulder and winter seasons can be different from those in the summer which would require extending the product. He mentioned that Christmas markets are very popular amongst TUI guests. He added that reliability, guest experience and partnership become even more important during the poorer weather months.
From the destination side, Emma Kjartansdottir, CEO cruise services at Iceland Travel which tries to include as many local people as possible in cruise calls, is keen to see an extended season. This could lessen the burden on ports and destinations during the nine extremely summer weeks. Importantly, she added: “It would also help shift attitudes. One of the criticisms is that cruise has not been part of the extended seasonality.”
Skogland was in no doubt that Viking wants to sail year round in Northern Europe.
Chris Allen, VP deployment & itinerary planning, Royal Caribbean Group, started by saying what a delight it was to have the new terminal coming on line in Reykjavik and that Celebrity Cruises had eight turns this year. He was not alone in commenting on the “fantastic airlift” to/from Iceland which is a great contributor to round Iceland itineraries. He suggested that flexible port fees and taxes could be influential in driving seasonal deployment interest.
He went on to explain that itineraries are being planned up to five years out which may then need to be changed nearer the time due to, for example, geopolitical reasons. “It is very important to have good communication. We are nimble but we have to rely on destinations to help us as well.”
Mertzanidis also made reference to this during his talk: “North Europeans budget for holidays and they do not like surprises so sudden increases in varied fees which are not communicated well in advance are a problem.”
As a brand Princess Cruises has forecasts and needs to plan ahead as Debbie Holbrook, director deployment & itinerary planning at Princess Cruises which announced its largest North European programme ever for 2028 this Tuesday, pointed out.
She also highlighted the value of fam trips, saying that a recent Irish fam trip had given rise directly to a Princess itinerary.
Skogland added that Viking actively seeks out new and diverse ports and, with it bringing its first Chinese guests to Northern Europe, it is looking for something different.
Marcus Puttich, director destinations at TUI Cruises, mentioned seasonal deployment opportunities but advised that customers in the shoulder and winter seasons can be different from those in the summer which would require extending the product. He mentioned that Christmas markets are very popular amongst TUI guests. He added that reliability, guest experience and partnership become even more important during the poorer weather months.
From the destination side, Emma Kjartansdottir, CEO cruise services at Iceland Travel which tries to include as many local people as possible in cruise calls, is keen to see an extended season. This could lessen the burden on ports and destinations during the nine extremely summer weeks. Importantly, she added: “It would also help shift attitudes. One of the criticisms is that cruise has not been part of the extended seasonality.”
Skogland was in no doubt that Viking wants to sail year round in Northern Europe.
Chris Allen, VP deployment & itinerary planning, Royal Caribbean Group, started by saying what a delight it was to have the new terminal coming on line in Reykjavik and that Celebrity Cruises had eight turns this year. He was not alone in commenting on the “fantastic airlift” to/from Iceland which is a great contributor to round Iceland itineraries. He suggested that flexible port fees and taxes could be influential in driving seasonal deployment interest.
He went on to explain that itineraries are being planned up to five years out which may then need to be changed nearer the time due to, for example, geopolitical reasons. “It is very important to have good communication. We are nimble but we have to rely on destinations to help us as well.”
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