Following last year’s successful Cruise Europe workshop, The Cruise Europe Lab, led by Luis de Carvalho and Louise Landler of Copenhagen Malmo Port (CMP), filled the final spot of the day ensuring a lively interactive session whereby all could participate.
There were about 250 participants in the workshop divided into five groups of a total of 20 tables. Each were given a different initiative on which to focus, define and suggest solutions to any challenges. Each was adjudicated by a cruiseline executive who summarised the findings at the end of the proceedings.
Initiative 1, Cruise & community value: strengthening local value and transparency, was led by Jonathan Hawkings from Royal Caribbean.
Initiative 2, Winter cruise readiness: unlocking year-round cruise potential, saw Marie Blitza of Carnival Maritime at the helm.
Initiative 3, When plans change: improving cruise disruption coordination, had Odette McFarlane of Carnival UK listening in.
Initiative 4, Evolving guest behaviour: rethinking the cruise experience & revenue model, was overseen by Robert de Bruin of Holland America Line.
Initiative 5: Managing guest flows: from congestion to coordination, had Kyle Dunst from Princess Cruises to thank for his input.
The room was abuzz with discussion for what is a valuable source of innovative thinking towards future strategies.
De Carvalho and Landler are in the process of collecting and assembling the conclusions of all tables into a report/key takeaways document that will be shared will all participants in the next weeks.
There were about 250 participants in the workshop divided into five groups of a total of 20 tables. Each were given a different initiative on which to focus, define and suggest solutions to any challenges. Each was adjudicated by a cruiseline executive who summarised the findings at the end of the proceedings.
Initiative 1, Cruise & community value: strengthening local value and transparency, was led by Jonathan Hawkings from Royal Caribbean.
Initiative 2, Winter cruise readiness: unlocking year-round cruise potential, saw Marie Blitza of Carnival Maritime at the helm.
Initiative 3, When plans change: improving cruise disruption coordination, had Odette McFarlane of Carnival UK listening in.
Initiative 4, Evolving guest behaviour: rethinking the cruise experience & revenue model, was overseen by Robert de Bruin of Holland America Line.
Initiative 5: Managing guest flows: from congestion to coordination, had Kyle Dunst from Princess Cruises to thank for his input.
The room was abuzz with discussion for what is a valuable source of innovative thinking towards future strategies.
De Carvalho and Landler are in the process of collecting and assembling the conclusions of all tables into a report/key takeaways document that will be shared will all participants in the next weeks.
© Eyglo Gisla/Ports of Faxafloi
© Copenhagen Malmö Port
© Eyglo Gisla/Ports of Faxafloi
© Eyglo Gisla/Ports of Faxafloi
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