Princess Cruises expands Northern Europe portfolio for 2027
15/01/2026 | by Cruise Europe Press
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Princess Cruises is launching an extended Northern Europe programme for 2027, offering 48 voyages to 54 destinations across 18 countries. With Regal Princess joining Majestic, Sky and Caribbean Princess, the brand’s Europe 2027 programme now exceeds 250 voyages to more than 115 destinations across Northern Europe and the Mediterranean.
"Princess is sailing Northern Europe like never before, presenting our most comprehensive programme yet," says Jim Berra, Princess Cruises’ chief commercial officer. "With enriched itineraries, broader destination choices, and more opportunities for guests to personalise their ideal 2027 summer getaway, this Northern Europe programme is more varied, more flexible, and more inspiring than ever.”
Highlights include combinable routes from Southampton and Copenhagen, plus overnights in Stockholm and Cobh. New for Princess are turnarounds in Reykjavik and Helsinki, which is also introducing the 64‑day ‘Ultimate European Journey’ - its most immersive European voyage to date - and a 49‑day ‘Northern Europe Explorer’. In a statement the brand states that the scale, the overnights, and the flexibility to create multi‑segment ‘coolcation’ adventures truly set this programme apart.
Debbie Holbrook, director - deployment & itinerary planning, Princess Cruises, comments on what drives these programmes: “Industry collaboration matters. Conferences such as the Cruise Europe Conference advance destination planning and sustainability, directly supporting our deployment strategy. Engaging with partners gives us insight into new infrastructure and shoreside experiences that guests will soon enjoy.
“Industry FAM trips have been invaluable: they put us on the ground with local stakeholders and sharpen our understanding of what our guests value at each port. That firsthand learning is reflected in the port‑intensive itineraries we’re bringing to Northern Europe.”
Gisli Johann Hallsson, harbour master Faxafloahafnir, says: “This is an important development for both Reykjavík and Iceland and is fully aligned with our long-term strategy. Welcoming another Princess ship turning in Reykjavik is a strong endorsement of the port, the destination, and the services we provide. As part of our continued efforts to support turnaround operations and improve the experience for both passengers and cruiselines, we are currently building a new, purpose-built cruise terminal in Reykjavik.” This is just one more step in the port’s aim to increase the percentage of turnaround calls to 70 percent of the total by 2030.
Niamh McCarthy, managing director, Excursions Ireland: “It is truly exciting to see Princess’ continued commitment through the expansion and increase in port calls planned from 2027, with even greater growth anticipated in 2028. This expansion is a clear testament to strong demand, as well as to the high level of service and exceptional guest experience delivered throughout the British Isles.”
As Princess’ shorex handler across the Republic and Northern Ireland, EI is actively creating and designing new tours with increased capacity while broadening its overall range of offerings. “The inclusion of overnight calls in 2027 means we can generate additional revenue through some excellent night time exclusive experiences,” adds McCarthy.
Gary Hall, commercial executive, Belfast Harbour, adds: “The announcement underlines the strength and longevity of the relationship between Princess Cruises and Belfast Harbour and reaffirms Belfast’s place within Princess Cruises’ Northern Europe deployment. Princess has been calling at Belfast since 2001… and has played an important role in the development of Belfast as a cruise destination.
“Around one in three cruise passengers who have ever visited Belfast have arrived on a Princess vessel, highlighting the scale of their contribution. Cruise tourism now delivers close to £25 million (€28.9 million) annually to the Northern Ireland economy. Continued commitment from global cruise brands such as Princess Cruises ensures these benefits are sustained and that Belfast remains firmly positioned as a key port of call in Northern Europe.”
When it comes to the Baltic, Sirle Arro, head of marketing & communication at the Port of Tallinn speaks for the region when she says: “Princess Cruises’ decision to deploy additional capacity and introduce the larger Regal Princess to the Baltic Sea region in 2027 clearly demonstrates that our region is once again emerging as one of the most attractive cruise destinations in the world. Already in 2025, we saw a strong rebound in demand, with the number of cruise passengers from the United States doubling year-on-year. This growth has not gone unnoticed, and leading American cruiselines are keen to be part of a region with such strong long-term potential.”
Holbrook concludes: “We’re expanding because interest for Northern Europe travel continues to grow, and ports are investing in the future. Our guests love Northern Europe and our 2027 programme delivers it.”
"Princess is sailing Northern Europe like never before, presenting our most comprehensive programme yet," says Jim Berra, Princess Cruises’ chief commercial officer. "With enriched itineraries, broader destination choices, and more opportunities for guests to personalise their ideal 2027 summer getaway, this Northern Europe programme is more varied, more flexible, and more inspiring than ever.”
Highlights include combinable routes from Southampton and Copenhagen, plus overnights in Stockholm and Cobh. New for Princess are turnarounds in Reykjavik and Helsinki, which is also introducing the 64‑day ‘Ultimate European Journey’ - its most immersive European voyage to date - and a 49‑day ‘Northern Europe Explorer’. In a statement the brand states that the scale, the overnights, and the flexibility to create multi‑segment ‘coolcation’ adventures truly set this programme apart.
Debbie Holbrook, director - deployment & itinerary planning, Princess Cruises, comments on what drives these programmes: “Industry collaboration matters. Conferences such as the Cruise Europe Conference advance destination planning and sustainability, directly supporting our deployment strategy. Engaging with partners gives us insight into new infrastructure and shoreside experiences that guests will soon enjoy.
“Industry FAM trips have been invaluable: they put us on the ground with local stakeholders and sharpen our understanding of what our guests value at each port. That firsthand learning is reflected in the port‑intensive itineraries we’re bringing to Northern Europe.”
Gisli Johann Hallsson, harbour master Faxafloahafnir, says: “This is an important development for both Reykjavík and Iceland and is fully aligned with our long-term strategy. Welcoming another Princess ship turning in Reykjavik is a strong endorsement of the port, the destination, and the services we provide. As part of our continued efforts to support turnaround operations and improve the experience for both passengers and cruiselines, we are currently building a new, purpose-built cruise terminal in Reykjavik.” This is just one more step in the port’s aim to increase the percentage of turnaround calls to 70 percent of the total by 2030.
Niamh McCarthy, managing director, Excursions Ireland: “It is truly exciting to see Princess’ continued commitment through the expansion and increase in port calls planned from 2027, with even greater growth anticipated in 2028. This expansion is a clear testament to strong demand, as well as to the high level of service and exceptional guest experience delivered throughout the British Isles.”
As Princess’ shorex handler across the Republic and Northern Ireland, EI is actively creating and designing new tours with increased capacity while broadening its overall range of offerings. “The inclusion of overnight calls in 2027 means we can generate additional revenue through some excellent night time exclusive experiences,” adds McCarthy.
Gary Hall, commercial executive, Belfast Harbour, adds: “The announcement underlines the strength and longevity of the relationship between Princess Cruises and Belfast Harbour and reaffirms Belfast’s place within Princess Cruises’ Northern Europe deployment. Princess has been calling at Belfast since 2001… and has played an important role in the development of Belfast as a cruise destination.
“Around one in three cruise passengers who have ever visited Belfast have arrived on a Princess vessel, highlighting the scale of their contribution. Cruise tourism now delivers close to £25 million (€28.9 million) annually to the Northern Ireland economy. Continued commitment from global cruise brands such as Princess Cruises ensures these benefits are sustained and that Belfast remains firmly positioned as a key port of call in Northern Europe.”
When it comes to the Baltic, Sirle Arro, head of marketing & communication at the Port of Tallinn speaks for the region when she says: “Princess Cruises’ decision to deploy additional capacity and introduce the larger Regal Princess to the Baltic Sea region in 2027 clearly demonstrates that our region is once again emerging as one of the most attractive cruise destinations in the world. Already in 2025, we saw a strong rebound in demand, with the number of cruise passengers from the United States doubling year-on-year. This growth has not gone unnoticed, and leading American cruiselines are keen to be part of a region with such strong long-term potential.”
Holbrook concludes: “We’re expanding because interest for Northern Europe travel continues to grow, and ports are investing in the future. Our guests love Northern Europe and our 2027 programme delivers it.”
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