Small can be beautiful for niche ports



Tuesday, May 20, 2025 - 10:23 by ce-press

As it happens the next session was on challenges and opportunities for smaller ports which was headlined by Rannva Troest, head of cruise, Port of Runavik, who explained what has been done to ensure organic growth. This is a destination that is intent on securing and developing its future in the way it chooses, with the community at the forefront. “We have to have the courage to set limits,” she said (see also CE cruise letter April 2025).

Hussain Kadir, manager global itinerary planning & development, Seabourn, was impressed with Runavik’s policy of passengers pre-paying before going ashore and hence there being no hidden extras. He added: “When destinations [like Runavik] are inter-twined, it means a lot.” Whilst Sylviane de Tracy, director cruise research & development, Ponant, applauded the fact that cruise revenue is put back into the community, which in itself is also about port sustainability.

Craig Waith, country manager Grand Circle Corp, highlighted the importance of communication and dialogue: “What can we offer each other so it becomes a mutual agreement. We need clear communication from the beginning. Also flexibility to change plans if necessary to make things work.”

Extending the season and winter cruising are being increasingly seen as a benefit to the region and the passengers. Ponant, for example, offers itineraries in Norway and the Sea of Bothnia. De Tracy said: “During the winter it is a totally different opportunity with different activities. Also Christmas markets. Guests can come back and see a destination differently.”

The familiar topic of port bookings came up with Kadir reiterating: “We want a first-come first-serve basis for our premium guests” and another one: “We want something curated for Seabourn”.
Small can be beautiful for niche ports
Craig Waith (c) Susan Parker/Cruise Europe





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