CruiseAberdeenshire is launched

In November 2024, CruiseAberdeenshire, a partnership between VisitAberdeenshire and Port of Aberdeen, was launched with the goal of promoting the region to the domestic and international cruise market and securing business for future years.

After a successful 2024 cruise season, which saw cruise calls rise by over 120% from 2022, CruiseAberdeenshire will position Aberdeen as an untapped tourist destination at key global trade shows and industry events.

In 2024, VisitAberdeenshire secured funding to enrich the cruise guest experience upon arrival into the city including the purchase of an information trailer, the running of an enhanced volunteer training programme, and a 50% increase in volunteer numbers since 2023. 

The volunteer programme creates a positive first impression of the city and shire with warm welcome and practical inspiration for cruise guests on how to make the most of their day ashore. Supported by Port of Aberdeen, the programme delivered 547 volunteer hours in 2024, an 82% increase from the previous year. In addition to this, Port of Aberdeen ensured cruise guests received an authentic Scottish welcome, with Alba Bagpipes performing as cruise ships arrived throughout the year. 

Thanks to the port’s experienced team and upgraded infrastructure, Aberdeen is now attracting larger vessels to the region, including the 290m Costa Favolosa, which visited twice in 2024.

Looking ahead, the port anticipates more than 60 cruise calls in 2025 and has bookings as far out as 2027.

Bob Sanguinetti, ceo, Port of Aberdeen, said: “The successful 2024 cruise season is testament to the dedication of the teams who made it possible. The CruiseAberdeenshire partnership will enhance the world-class service already provided to cruise guests at the port and will position Aberdeen City and Aberdeenshire as one of the UK’s top cruise destinations.”

Chris Foy, ceo, VisitAberdeenshire, adds: “CruiseAberdeenshire is a unified, joined up approach to highlight the region’s pull as a cruise destination, and together we’re looking ahead to a bright future.” 

This year will be a significant one for tourism in the city as the Tall Ships Races return in July after an absence of 28 years. About 400,000 visits are expected. Other attractions in 2025 include Spectra Festival of Light, Beyond Van Gogh at P&J Live and the Scottish Traditional Boat Festival in Portsoy. Aberdeen has also been recognised for its food and leading the way in sustainable tourism.