Wednesday, December 11, 2024 - 16:04 by ce-press
A survey, conducted by research agency Opinion & The Other One, shows that a majority of Bornholmers see cruise tourism as an advantage for the island's economy and tourism profile, explains Yana Grundke, chief business officer for cruise, Port of Roenne. “There is strong support for cruise tourism in Bornholm among the island's residents, who view the arrival of cruiseships as value-creating and positive.”
With over 60 cruise calls this year, the island's businesses and attractions have benefited from the increased activity, which residents believe creates value and strengthens Bornholm as an attractive tourist destination.
“The 2024 tourism season has successfully highlighted Bornholm's strengths as a cruise destination in Denmark and the Baltic Sea region. It is therefore very positive that there is strong support for cruising in Bornholm. We see cruising as an important business area that can strengthen and develop Bornholm as Denmark's best tourist destination,” says Jeppe la Cour, commercial director of Roenne Havn.
This is backed up by Destination Bornholm whose ceo, Gitte Tvilling, says: “Cruise tourism creates value for Bornholm, particularly for retail, restaurants, artisans, and attractions, but also for business groups that may not be immediately visible to the average Bornholmer, such as bus companies and guides. Finally, cruise guests contribute to activity outside of the summer season, which is part of the Bornholm tourism strategy”.
Regarding the latter, Grundke explains that over 80 percent of the passengers this year (out of a total of 73,000) visited outside the peak Danish summer season.
