Cruise brings £30 million to Liverpool in next two years
With more than 200,000 passengers expected to contribute to the visitor economy, an impact of around £15 million (€17.4 million) is expected to benefit the city this year. A further £16 million is being forecast for 2023, with 109 cruise operations slated for next year.
A report to the local authority’s culture and visitor economy committee stated that £2.25 million is generated through Fred Olsen Cruise Lines annually, with the company operating on the Mersey for almost two decades. The report added that the Suffolk-headquartered firm had continued to commit 30 operations per year into Liverpool and had made reservations as far in advance as December 2024.
It is estimated that the cruise industry will take a further ‘one to two years’ to fully recover, according to the report, with one company, loyal to Liverpool, falling by the wayside during the pandemic, Cruise and Maritime Voyages.
In 2021, Liverpool Cruise Terminal welcomed over 90 calls. The terminal, along with other UK cruise ports, were instrumental in lobbying government to include domestic cruising from May 17 last year.
The utilisation of the ACC complex as a satellite cruise terminal has now been stood down, but the long-stay passenger parking element has been retained at the new Kings Dock car park, generating a new income stream to the local authority.
“Given the impact of the Covid-19 pandemic, the council is currently assessing timescales and likelihood of market growth for taking this scheme forward to the next stage but remains committed to developing Liverpool Cruise Terminal to support growth,” stated the report.
It is expected a further £1.2 million is to be generated at the terminal from berthing fees, the strongest year to date, with an economic impact of around £14 million.
The report also stated: “Significant strides are being made to identify other sources of income such as working vessels at the cruise terminal. Through additional calls from working vessels and the Royal Navy, Liverpool Cruise Terminal will generate circa £80,000 income from non-cruise business.”