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Plymouth is primed and ready for more
By Cruise Europe
Sustainability
08/04/2026
Plymouth is primed and ready for more
On a FAM trip to Plymouth (Devon, UK) before Easter, Cruise Europe witnessed firsthand, not only what is on offer for the ships and passengers - and there is plenty - but just how clearly the people at Cattewater Harbour Commissioners (CHC), Plymouth, understand the business of cruising. It is apparent from the outset that our hosts, ceo and harbour master Captain Richard Allan and business support officer Evie Smith, are passionate about the city, the destination and cruise. They also want to make sure that everyone on the ground is engaged in the process. This was demonstrated throughout our visit by Allan ensuring that CE’s fellow travellers (cruiseline executives and shore excursion agents) engaged in dialogue with the representatives we visited, so that all those involved had a better understanding of what could be offered and what is needed for visiting passengers/ships. There may only be 10 calls this year, with the likelihood of increased numbers each year thereafter, but the dedication to making each one a success is palpable and, from all the conversations we had over two days, the desire to be flexible is paramount. This was demonstrated by everyone we met, from The Eliot Arms that opened especially on a Tuesday to give us lunch to the pilot boat taking time out of busy port operations to showcase the harbour, the anchorage and to get a view of what the passengers see as they come into Plymouth and arrive at one of two tender pontoons via the Barbican Landing Stage. Both are a stone’s throw from the Mayflower Steps (where the Pilgrim Fathers left for the US in 1620) and The Barbican, with its small streets dating back to the 16th century and hosting a myriad of artisan shops and restaurants. This is ideal for both walking tours and independent browsing. In fact, the whole of Plymouth is walkable if passengers are not averse to a few little hills! Within easy reach is the Plymouth Gin Distillery, dating back to 1431. Our hostess, Karly, gave us a lively account of the history before moving on to how the gin is made before we settled into a tasting which, even for a non-gin drinker, was captivating. Small groups can be accommodated in the ‘secret’ bar and there is a magnificent upstairs Refectory Bar for gin-based cocktails and more to round off any visit. Along the way you may spot sculptures by local artist, Beryl Cook, who is also featured in The Box, a museum, art gallery and archive all rolled into one. Here you can dive into Plymouth’s maritime legacy spanning thousands of years and view original artefacts from the voyages of none other than Charles Darwin, Captain James Cook and Scott of the Antarctic, all of whom have Plymouth connections or, indeed, set off from its shores. History abounds in this destination and there is plenty that links the UK and the US. A fine example of this, and one that CHC is extremely proud to offer as an exclusive visit to cruise calls into Plymouth, is a tour of Port Eliot House & Gardens, most likely hosted by the lady of the manor, Bianca Eliot. Her son, Albert, will be the 11th Earl of St Germans. The house is said to be one of the oldest continuously inhabited dwellings in the UK. The Grade I listed priory and house in St Germans was remodelled by Sir John Soane in the 18th century and the gardens and park were created by Sir Humphrey Repton. Within the grounds and ownership is the former cathedral of Cornwall (926-1030) and just down the road is The Eliot Arms, a perfect stop for a pub lunch. It was apparent from our visit that private tours can be tailored to each call, whether it be a simple guided tour of the house or a private reception/dinner in the house in one of the rooms where Joshua Reynolds paintings hang, almost nonchalantly, on many a wall. Or in the round room where a stunning mural by local painter, Robert Lenkiewicz, adorns the walls. Plymouth and its surrounds were badly hit during World War II due to it being a naval base, but restoration and development has been extensive. We were lucky enough to visit Mount Edgcumbe House, a 30-minute boat trip across Plymouth Sound, which was completely restored and reopened to the public in 1988. Housing the national collection of camellias, the gardens are also the site of a splendid orangery where cream teas and other refreshments can be organised. Last but by no means least, it would be impossible not to mention the food on offer ranging from the magnificent Devonshire cream tea at The Terrace to the scrumptious Cornish pasty from Malcolm Barnecutt, not to mention fish & chips at the aptly-named Fishermans Arms which is also, strangely, famous for its steak and ale pie. We were also fortunate enough to stop in the Royal William Yard on our boat trip. This has splendid views across the Sound to Cornwall and many historic naval buildings repurposed to house outlets such as microbrewery Steel Brew Co, independent wine lounge Le Vignoble and BLOCK Cafe. It is worth noting here that huge development work is taking place in the city generally with £1 billion (€1.15 billion) being invested, including into revitalised public spaces and and new leisure experiences. Cruise calls On our visit were Bob Hurt, destination manager, shorex, at P&O Cruises/Cunard, and Natalie Simpson, operational planning manager at Fred Olsen Cruise Lines, who were enthused by all that we saw and experienced. P&O Cruises is making a first call here this season with Aurora and if Simpson has anything to do with it, Freds may well be docking here before too long. Meanwhile Ritz-Carlton Yacht Club is calling for the first time and Seabourn is returning, which Allan is delighted about, demonstrating as it does that the first call was such a success, the brand is repeating. Four Seasons is just one of the other lines showing interest and, at the other end of the spectrum, AIDABella will be calling in August 2028 for the annual national fireworks competition which takes place over two days. It’s definitely worth a diary date if itinerary planning permits. Port facts Plymouth Sound is protected by the 1,560m-long Plymouth Breakwater, which is repaired and reinforced annually, and hence the port can operate during all weathers. Indeed, CHC is keen to point out that it can accommodate cruiseships needing to alter itinerary plans at just two hours’ notice. Most of the cruise ships calling are on anchorage 2 and 6 in the shelter of Plymouth Sound. Vessels up to 340m carrying 3,000 passengers can anchor subject to coordination with the Royal Navy. The anchorage is an eight-minute tender ride from either the Mayflower Pontoon (2.5m depth plus height of tide, three tenders) or The Barbican Landing Stage (2.5m depth plus height of tide, four tenders). Zodiacs can also be accommodated. Commercial Wharf acts as the gateway between the harbour (pontoons) and the city. Having just signed off with the council, CHC is aiming to upgrade the area “to make it a bit of a hub for the city”, as Allan puts it, but also for visitors. Planning permission has been put in for a major upgrade but, in the meantime, a soft launch took place over Easter with food stalls and live music demonstrating what can be offered further down the tracks. Smith explains that CHC works closely with the Plymouth Waterfront Partnership and other stakeholders and that the community is very much in favour of cruiseships calling. For passengers arriving into Plymouth, there is always a welcome from an ex-military drumming band and town crier, as well as a group of local ambassadors to share information on city attractions and advise on tours and directions. For groups going further afield, there is parking for up to 20 coaches in the local vicinity. Pilotage is compulsory and organised by CHC, which caters to all marine/port operational needs when it comes to the ships.
Lerwick hosts Cruise Forward
By Cruise Europe
Sustainability
30/03/2026
Lerwick hosts Cruise Forward
Shetland’s Cruise Forward event in February brought together more than 140 delegates, creating a positive space for discussion across industry partners, local businesses and community groups. “The focus was clear throughout the day on how we respond to a changing cruise market, strengthen what we offer, and ensure the benefits of expedition cruising are felt right across Shetland, including in some of our more remote areas,” explained Melanie Henderson, cruise & marketing manager, Lerwick Port Authority (LPA). “There was palpable energy and enthusiasm in the room across all the sessions, and there is no doubt it has inspired many a conversation about how Shetland will move forwards with leveraging the benefits of cruise across the whole of the islands,” she added. Shetland is a popular cruise destination on northern European itineraries, with over 147 ships booked to call at Lerwick this season, and a further 47 bookings scheduled with the more remote smaller islands in the archipelago. The event was ed by Claire White, with an opening welcome from Highlands and Islands Enterprise area manager, Katrina Wiseman, who set the tone for a collaborative and forward-looking day. Tommy Coutts from Shetland Islands Council introduced the upcoming socio-economic study, outlining how it will help build a clearer picture of cruise tourism’s impact and where future opportunities lie. A strong message here was the importance of input from both industry and communities to help shape meaningful, long-term outcomes. Henderson shared an overview of the current cruise landscape across Shetland and Scotland, reflecting on the sector’s economic value alongside some of the challenges it needs to navigate including capacity, seasonality and community expectations among them. There was a clear emphasis on getting the balance right between growth and what works for Shetland as a place. Hearing directly from cruiseline perspective added real value. Saskia Vrolyk from HX Expeditions spoke about what makes Shetland such a compelling destination, from its authenticity and environment to the strength of local experiences. At the same time, she highlighted where there are opportunities to strengthen and refine what is on offer, as well as providing an overview of what HX looks for in a destination.  Looking ahead, Aneta Meszka, head of operations for Excursions Ltd, focussed on trends and product development reinforcing the growing demand for high-quality, authentic and well-prepared experiences. It was useful to understand where demand is strongest, where opportunities are currently being missed, and how expectations differ across cruise segments. Jens Skrede, managing director of Cruise Europe, brought an international lens, sharing insights from across northern Europe. His thought-provoking perspective on what happens in Norway and how smaller destinations can become ‘must-call’ ports was particularly relevant, with a strong focus on identity, storytelling and developing niche, high-quality experiences. It was equally important to hear some local case studies on what has been very successful in Shetland. Isla Murray of Shetland Rural Experience spoke about the development of agri-tourism and the value of partnership working, while Eileen Thomson, Fair Isle’s cruise coordinator, shared the positive impact cruise has had on the island, particularly in supporting nature-based tourism and getting the whole community involved.   Henderson commented: “Throughout the day, there was a real openness in the discussions, with contributions from across the room helping to shape the conversation. A few key themes came through strongly. Cruise tourism continues to play a significant role in Shetland’s economy, but there is a shared recognition that future success depends on collaboration, readiness and ongoing innovation. “There was also a clear focus on the types of experiences that resonate most with visitors, where gaps currently exist, and how smaller businesses can better access and benefit from the market. “Just as importantly, conversations reflected how visitor expectations are evolving, and what that means for Shetland as a destination. We had very helpful presentations from local agencies offering support from Business Gateway, destination marketing organisation Promote Shetland and from VisitScotland.” Guests were also treated to a FAM trip to experience first-hand crofting life, nature reserves, ancient historical sites, the Shetland Bus movement, fishing heritage and culture, five-star museums, Fair Isle knitwear and jewellery producers and the well-known Shetland Ponies. “Overall, the event highlighted the importance of taking a joined-up, considered approach, one that supports sustainable growth and ensures long-term benefits for our communities and businesses across Shetland,” said Henderson. Following the event, Skrede said: “I have learned so much over the last two days here in Shetland. That Lerwick Harbour is a very well run port comes as no surprise, but the scale of their operations across many sectors is very impressive. The strong focus on sustainable growth in the cruise sector is spot on, and the conference yesterday confirmed the success of LPA’s cruise strategy.   “The visit has also opened my eyes to the comprehensive amount of calls into the smaller destinations on Shetland such as Unst, Scalloway and Fair Isle from the expedition ships.”
Flam pier upgrade and OPS supply are on track for delivery
By Cruise Europe
Sustainability
30/03/2026
Flam pier upgrade and OPS supply are on track for delivery
The Port of Flam is reinforcing its position as a premier destination in the Norwegian fjords. At an extended length of 185m, the quay will be completed and operational by summer 2026, enhancing capacity and operational flexibility for visiting vessels.   The 75m extension started on October 16 2025 and will be completed by the end of April 2026. The company in charge of the project is Repstad from Norway. This longer pier will be equipped with new fenders which will replace the existing truck tyres. “The extra length of the pier may allow some of the bigger ships to also make use of gangways located towards the bow and so give more options to guests/crew for faster logistics,” explains Antonio Castellano, port operations manager Flam Port. This infrastructure upgrade will enable cruiseships to shut down engines and connect to clean electricity while berthed from the beginning of summer 2027, by which time the onshore power supply (OPS) will be up and running. Built by PSW Power & Automation, the initial capacity will be 10 MW, increasing to16 MW by 2029. The entire project, which is fully-owned by Aurland Hamnvesen, has received NOK 100 million (€9.1 million) funding from the Norwegian government. The OPS is a mobile unit with three connection points but only one can be used at a time. The supply will come from the local hydroelectric power station.    There were 114 calls in 2025, 99 are scheduled for 2026 and 122 and growing for 2027. “In terms of OPS connections, the forecast for the first year (2027) is for 75% of ship calls to be connected. The aim is to reach 90/95 percent pretty quickly,” says Castellano.
Trondheim secures grid connection for its main cruise quay
By Cruise Europe
Sustainability
30/03/2026
Trondheim secures grid connection for its main cruise quay
Trondheim Port Authority has secured a grid connection for its main cruise quay. By 2028, it will be able to supply 4.9MW with an upgrade to 12MW by 2029. There is a possibility that capacity may be increased to 8MW by 2028 in summertime, given an exemption from the grid provider. “We can therefore go forward with securing finances in combination with the ENOVA funds,” explains Maria Kuhnl Undheim, marketing manager cruise at the port. “The installation will go hand in hand with an extension to the main cruise quay, from 96m to 150m.” A detailed plan for the extension is being worked on and installation is estimated to be complete by January 1 2028. The port has acquired ramps to add to its new 10m and 12m gangways. It will also determine whether the Yokohama fendering at the main quay should be standard equipment throughout In addition, the port is planning to enhance the welcome facilities for cruiseships arriving at Ila quay 30, which is situated in the industrial port, and is available year-round should there be simultaneous cruise calls. When it comes to the destination, Visit Trondheim, together with the municipality, has started the process of becoming an accredited sustainable travel destination. This work includes a plan to avoid overcrowding and handle all kinds of tourism responsibly as a united destination leadership. Trondheim Port welcomes this initiative and follows for now a self-opposed maximum of 9,000 passengers a day rule.
Hardangerfjord is on track for OPS in Eidfjord and extended tendering in Ulvik
By Cruise Europe
Sustainability
30/03/2026
Hardangerfjord is on track for OPS in Eidfjord and extended tendering in Ulvik
The quay extension project at the Port of Eidfjord is nearing completion. The quay is being extended by 40m, bringing its total length to 160m. The project is scheduled for completion by April 30, 2026. “The purpose of the extension is to enable all ships calling at Eidfjord access to shore power,” says Inge Tangeras, ceo Visit Eidfjord/Cruise Destination Hardangerfjord. In addition, the port is currently constructing the platform between the quay and the shoreside, where the shore power facility will be installed. Installation of shore power is planned to begin at the end of this year, with the system expected to be fully operational for the 2027 cruise season.   At the Port of Ulvik, a new concrete floating dock has been installed, enabling the port to accommodate a greater number of tenders for larger vessels. This long-awaited investment was completed in September last year. New activities are also being introduced for passengers visiting Eidfjord, including a farm visit and cider tasting at Eidfjord Hotel, both within easy walking distance of the port. Further afield guided mountain hikes are on offer about 50km away and live music can be arranged on the quayside to create a memorable arrival experience.
Helsinki forges partnership to protect the Baltic Sea
By Cruise Europe
Sustainability
30/03/2026
Helsinki forges partnership to protect the Baltic Sea
The Port of Helsinki joins the ranks of partners of the John Nurminen Foundation, which focuses on the protection of the marine nature of the Baltic Sea. The three-year main partnership agreement is part of the Port of Helsinki’s sustainability work, which is centred around reducing the environmental impact of port operations and combating climate change. “The sea is dear to all of us who work at the port, and the Baltic Sea and its marine environment are extremely important to our business. For decades, we have been working to reduce the environmental impact of port operations, shipping and logistics. Sustainable development is also a key strategic priority for us,” says the port’s ceo, Ville Haapasaari. “Together with our partners, we have focused on improving the efficiency of ship wastewater reception and reducing greenhouse gas and air emissions, both in our own operations and throughout the port value chain, for example,” he adds about the port’s environmental efforts. The Port of Helsinki is strongly focused on making the blue economy based on marine resources sustainable. Ports play an important role in the distribution of new, more environmentally friendly fuels and the electrification of shipping, for example. The ceo of the Foundation, Annamari Arrakoski-Engardt, says: “We work to protect the marine nature of the Baltic Sea by reducing eutrophication and the release of harmful substances into the sea, among other things. Ports play a major role in achieving emission reductions. I would like to thank the Port of Helsinki for their long-term commitment to improving the state of the sea and strengthening people’s relationship with the sea with us.”
Bilbao builds e-fuels plant
By Cruise Europe
Sustainability
30/03/2026
Bilbao builds e-fuels plant
Petronor, part of the Repsol group, expects the e-fuels plant it is building in the Port of Bilbao to be fully operational by early 2027. The 1,200t mechanical structure on which all the equipment is to be mounted will arrive by sea. It will be used to produce e-fuels using captured CO2 and renewable hydrogen produced by the 10 MW electrolyser at the plant also set up at the same site in the port. The investment required to commission the e-fuels plant, which will be capable of producing 2,000t of fuel a year, amounts to €146 million euros, equipping it with innovative and experimental technology that will confer pioneer status on the plant and make it one of the largest facilities of its kind in the world. Using captured CO2 and renewable hydrogen produced by the 10 MW electrolyser, also located at the decarbonisation hub, the plant will produce synthetic fuels such as diesel, SAF and naphtha, the main component of petrol. In February, the Bilbao Port Authority presented the tender for technical assistance for the drafting of the master plan for the project - Getxo/Bilbao Sustainable Port-City: An Integrated Approach 2030+ - a strategic initiative covering the Getxo marina, the Arriluze area and the cruiseship terminal, within the municipal area of Getxo. The plan is expressly aligned with the United Nations 2030 Agenda for Sustainable Development, the European Green Deal and the Basque Strategy for Sustainable Development 2030. “The aim of the plan is to transform and revitalise an iconic area of Getxo, strengthening its association with the sea and adding urban, social and economic value rooted in criteria of environmental, economic and social sustainability. “It will be geared towards energy neutrality, while maintaining the functionality of port services, mobility, innovation and digital transformation, with a view to becoming a benchmark for the port system and an international example of port-town integration,” explained Ivan Jimenez, president of the Bilbao Port Authority. “The plan therefore aims to revitalise the marina as a leading nautical and sporting facility in the Atlantic region; and, furthermore, it seeks to consolidate the Port of Bilbao as the maritime gateway for cruise traffic in the Basque Country and to reinforce its role as a leading centre in northern Spain.”
Copenhagen forges ahead with shore power and carbon capture
By Cruise Europe
Sustainability
30/03/2026
Copenhagen forges ahead with shore power and carbon capture
The shore power facility for cruise vessels, developed by By & Havn, opened in Copenhagen in the summer 2025, and in that year 88 calls were connected to shore power. In 2026, it is expected that number will increase to 183 calls. This means that 79 percent of all cruise guests arriving in Copenhagen will be travelling on ships connected to shore power. The facility will reach full power capacity in 2028. “CMP’s shore power facility is well-dimensioned to meet existing demand and the expected growth in connectivity. Our pricing incentives will continue to support shore power usage. The high share of cruise guests arriving on shore‑power‑connected ships in 2026 is a testament to the joint efforts and commitment of the city, the Cruise Denmark – Copenhagen and Beyond network, the port, and our valuable cruise line partners to accelerate shore power adoption,” says Luis De Carvalho, Commercial Cruise Director, Copenhagen Malmo Port (CMP). CMP is incentivising the use of OPS by offering a rebate on port fees for ships choosing to connect. Furthermore, electricity is charged on a consumption basis at spot rates, ensuring competitive pricing. Shore power will become mandatory by law in 2030, when cruiseships will be required to connect and ports will be required to offer shore power connectivity. In another initiative, EU funding has been agreed for the development of carbon capture, utilization and storage (CCUS) in the Oresund region. Building on a successful pre-project focused on mapping specific areas of action, the initiative now moves from analysis to implementation with a three-year project, bringing together Danish and Swedish strengths in a Center of Excellence. The ambition is to make CCUS an integrated, cross-border element of the energy system, where captured biogenic CO₂ is combined with green hydrogen and renewable energy to produce fuels for shipping and aviation. CMP, through its innovation hub Ocean Valley, is the lead project partner of the consortium which includes E.ON Energy Infrastructure, Green2x, Mærsk Mc-Kinney Moller Center for Zero Carbon Shipping, Sustainable Business Hub Scandinavia, and CLEAN. “With the EU funding, we can bring together stakeholders across borders and systematically move from isolated national initiatives to exploring how we can best support a coordinated, cross-border ecosystem for CCUS and renewable energy. The goal is to translate knowledge, strategies, and collaboration into concrete regional results that accelerate CCUS development in the region. The Center of Excellence can become the permanent collaboration platform that supports implementation and scalability in the long term,” says Kristoffer Mpller Vendelbo, project manager for Ocean Valley. The EU project cements CMP’s strong position in CCUS and regional energy logistics. Together with the project partners, it can offer practical solutions for CO₂ handling, intermediate storage, and integration with green energy production. The project contributes to CMP’s existing efforts, including the establishment of a CO₂ hub in Malmo and collaboration with Green2x on large-scale biomethane production at the port.
New member: Montrose
By Cruise Europe
Industry
25/03/2026
New member: Montrose
Nestled on Scotland’s east coast, Montrose Port is well positioned for boutique/expedition style cruise passengers. “Here they can discover the rich landscapes of Angus and Aberdeenshire, a breathtaking region that remains one of the country’s best kept secrets,” says Catriona Innes, business and marketing manager, Montrose Port Authority. With a redevelopment currently underway on Berths 9, 10 and 11 on the north side, Montrose is investing in facilities for cruise operators. The redeveloped berths will offer 8m depth, 210m of quay length and 6,510m² of deck space providing ample space for buses if required. Situated just eight minutes on foot from the centre of Montrose, the new berth will allow passengers to step ashore and explore without delay. In the meantime, the port can accommodate vessels of up to 110m length overall on the south side of the channel, where a dedicated and temporary restricted area can be arranged for passengers transferring directly onto coaches for tours and excursions.     As members of both Cruise Scotland and Cruise Europe, Montrose Port upholds the highest operational standards, including full ISPS Code compliance and fast access fresh water facilities, with vessels accommodated for stays of up to a week. Montrose is not entirely new to cruise having welcomed Noble Caledonia’s Island Sky in 2021 (see picture) and Hebridean Island Cruises’ Lord of the Highlands twice in 2024.   Innes talks about what is on offer for passengers: “Angus and Aberdeenshire together form one of Scotland’s most breathtaking and under-explored regions, where rolling glens, sweeping sandy beaches, world-class food and drink and a rich cultural heritage combine to create an experience unlike anywhere else. This is, after all, the birthplace of Scotland, a land steeped in history, natural beauty and authentic character.”   Working with experienced local operators, Montrose offers itineraries and excursion transport tailored to every interest. “Whether passengers choose a coastal walk, distillery visits, a round of gold on the world’s fifth oldest golf course, a castle tour, or a journey deep into the Angus glens, every adventure here feels genuinely personal,” she adds.   For cruise lines looking to offer their passengers the road less travelled, Montrose is ready to welcome you.
Associate member: Purewave
By Cruise Europe
Sustainability
25/03/2026
Associate member: Purewave
Purewave was founded in 2024 by Solvi Hjelmeland. Its mission is to produce innovative and sustainable cleaning agents - pipe cleaner, toilet & sink, stain remover, window cleaner and floor cleaner - that redefine industries. “We are seeing that several major operators are now choosing to switch to Purewave, as it offers a solution with both stronger performance and a more sustainable profile,” she says. The company’s pipe cleaner, for example, has been awarded the Solar Impulse Efficient Solution Label for its measurable environmental benefits during effective, economically viable and scalable operation. Hjelmeland was keen to share a test report conducted with Fred Olsen Windcarrier, whereby the pipe cleaner was used in accordance with the company’s prescribed procedures. “While operators have used traditional solutions like Gamazyme for years, our product represents a new generation of pipe cleaning,” she explains. The 10-day test evaluated the cleaning performance of Purewave pipe cleaner in a system consisting of 80 toilets where the internal pipe walls showed medium-level deposit buildup. Within the test period, the product removed the deposits, achieving a 98 percent clean result, according to the Fred Olsen Windcarrier test report. Before and after images of the pipes show them “quite simply looking like new which is something we are very proud of,” she says. All the company’s products are Nordic Swan Ecolabelled. This sets strict, life-cycled-based requirements covering chemical content, health and environmental impact, product performance, and quality and packing. “For us, this is about being able to demonstrate highly effective sustainable solutions, through documentation, not just good intentions,” adds Hjelmeland.
Associate member: Hoppe Maritime Group
By Cruise Europe
Industry
25/03/2026
Associate member: Hoppe Maritime Group
Hoppe Maritime Group is a group of companies offering maritime and logistic services in various fields of the shipping business.   Hoppe Ship Agencies is a local, independent, family-owned company specialising in port agency services and husbandry for vessels calling at Belgian ports. “Since 1973, we have built a strong reputation for providing high-quality, reliable service with a personal touch. Our experienced team of 10 dedicated agents provides 24/7 assistance, ensuring smooth and efficient port calls at all times,” says Nicholas Loeman, agency manager at Hoppe Maritime Group. The office is located within the Port of Zeebrugge, where Hoppe also operates its own terminal (Euroservices) and warehouse (Assist Belgium).   Euroservices Terminal specialises in gas operations for LNG and gas carriers, including purging, conditioning, inerting, cooling down, and gas freeing of tanks. Its inhouse experts, and ready nitrogen supply, guarantee safe, efficient, and timely operations. Should cruise lines deploy an LNG-powered vessel to Zeebrugge requiring cooldown operations, it is fully equipped to handle the entire process, even at the cruise terminal.   Assist Belgium provides logistics and warehousing solutions. it offers secure storage and custom clearance for vessel spares, holding until arrival of the vessel and distributing just-in-time to support smooth operations.   “With strategic location, industry expertise, and attention to detail, Hoppe Maritime Group ensures safety, reliability, and tailored solutions for every client,” adds Loeman.   Mystic Cruises, AIDA Cruises and Costa Cruises are clients.
Associate member: Norwegian Travel
By Cruise Europe
Industry
25/03/2026
Associate member: Norwegian Travel
Norwegian Travel (NT) is Norway's largest shore excursion provider, operating in attractions across four key destinations: Andalsnes, Tromso, Narvik and Kirkenes, explains Jacob Norby, head of cruise at the company. What sets NT apart, he explains is that: “We own and control our entire product portfolio across all four destinations, enabling a true one-stop-shop for cruiselines. “With 180–450 seasonal employees, NT offers scalable, flexible operations that open exclusively for cruise arrivals when needed.” This year, NT will be handling 400 calls across all four destinations below, increasing to 440 in 2027. Tromso accounts for the highest number, followed by Narvik and Andalsnes. Norby comments: “NT works both directly with cruiselines and through shore excursion partners. Kirkenes is a priority for the high-end expedition market.” Following the acquisition by DWS Infrastructure in January 2026, NT is investing in expanded capacity and guest experiences across Norway. These include: Andalsnes: The Romsdalsgondolen takes guests 708m up to a panoramic summit with views across the Romsdal Alps and deep into the fjord. At the top, Eggen Restaurant serves locally sourced cuisine with floor-to-ceiling mountain views. The Golden Train offers a scenic heritage railway journey through the valley. Tromso, The Arctic Capital: Fjellheisen cable car, currently undergoing a major expansion (2,800m², two new restaurants with 158 seats, completion mid 2026), offers year-round Arctic views over the city and surrounding islands. NT operates dog sledding, Northern Lights safaris, snow mobile experiences, and the unique Tromso ice domes. Narvik: The Arctic Train carries up to 440 passengers per departure through dramatic mountain scenery along the historic Ofoten railway. Northern Lights’ experiences are available on request during the winter season. Kirkenes: At the gateway to the Arctic, the Kirkenes Snowhotel 365 accommodates up to 1,000 guests per day. Experiences include king crab safaris, dog sledding, Sami cultural encounters, and the unique Russian border experience: all are available year-round.
Associate member: Next Travel Nordic
By Cruise Europe
Industry
25/03/2026
Associate member: Next Travel Nordic
Next Travel Nordic is a cruise operations partner across the Nordics, with more than 35 years of experience. It began by building a strong foundation in Finland and later expanded: first into Sweden in 2020 and then into Norway in 2024. “Throughout our growth, we have remained close to the destinations, ports and partners we serve,” says Virve Kataja, director of sales and cruise operations. “Our strength lies in combining deep regional knowledge with a practical, hands-on approach, always maintaining high standards in everything we do.” "We have local professionals at every cruise destination we handle, and we believe in precision, reliability and long-term partnerships. We know our ports, authorities and suppliers, and we value clear communication, careful preparation and personal responsibility in every operation.” At the heart of Next Travel Nordic are its people. The service is built on experienced local teams “who take responsibility, show up prepared, and understand that trust is earned through consistent performance”. Long-term cooperation and working closely with ports, authorities, suppliers and cruiselines to ensure smooth operations and a high standard of service in every call is key. “For us, quality is not just a principle, it is reflected in everything we do, consistently, responsibly and with respect for the trust placed in us,” says Kataja. The company coordinates between 400 and 500 calls a year, across all the key Nordic ports in Finland, Sweden and Norway. Cruiselines include nearly all major global operators, supported by the capability to handle vessels of every size. Operating in the Nordics means adapting to nature on short notice. “From sudden weather changes to ice conditions, plans may turn upside down, but with experienced coordination, everything has always been quickly rearranged and operations have continued smoothly, whether in a new port of call or on another cruise call day,” says Kataja.  Shore excursions cover the full range from highlights to cultural, special interest, activities, gourmet, design, walks and hikes and much more.
Associate member: Maloy Adventure
By Cruise Europe
Sustainability
25/03/2026
Associate member: Maloy Adventure
Maloy Adventure was originally established in 2022 by 30 local businesses as a destination development company, with the goal of developing Maloy into a vibrant and responsible travel destination. As there were no shore excursion agents willing to invest in product development or destination growth in the area at that time, MA also took on that role in order to ensure that cruise tourism could create value locally, entering into direct agreements with cruiselines. “This decision laid the foundation for a close and constructive relationship between cruise operators, local suppliers, and the community, ensuring that cruise tourism contributes positively both for guests and for residents,” says ceo, Frank Willy Djuvik. From the beginning, the company chose to focus on sustainable excursion development. It wanted to ensure that cruise tourism would generate local value while protecting the nature, culture, and heritage that make the Norwegian coast so special. “By working closely with local guides, transport providers, farms, museums, and small businesses, the company has developed authentic experiences rooted in the local community. This approach has helped create competitive pricing for cruise guests while ensuring fair income and stable growth opportunities for local partners,” adds Djuvik. Over time, the demand for locally developed, high-quality shore excursions grew beyond Maloy itself. Today, the company delivers and develops excursions across much of Western Norway, including destinations such as Alesund, Geiranger, Olden, Nordfjordeid, and Leirvik. The company also works closely with municipalities and destination companies along the coast to prepare communities for cruise visits and to ensure that tourism growth happens in a responsible and sustainable way. In its first year of operation in 2023, the company worked on about 30 calls from companies such as MSC Cruises. This year, the number is more than 170 in several ports and for most cruise companies calling the Norwegian coast, such as AIDA, Holland America Line, Ambassador, Costa and more that are attracted to MA’s ethos, as Djuvik explains. Together with local partners, Maloy Adventure has also developed its own system to map and document how cruise calls and visiting passengers impact nature, culture, the local community, value creation, and employment. “This knowledge helps destinations make informed decisions about capacity, product development, and long-term planning. It also gives cruiselines confidence that their operations contribute to sustainable tourism and local prosperity,” explains Djuvik. Through national partnerships with GAC and Norwegian Travel, the company has established Shorex Norway, a network that makes it possible to develop and deliver sustainable excursions in cruise ports across the entire country. This collaboration aims to ensure consistent quality, strong local connections, and reliable operations for cruise lines visiting Norway. “By continuing to invest in sustainable excursion development and community partnerships, Maloy Adventure aims to help ensure that cruise tourism along the Norwegian coast remains both competitive and responsible for years to come,” concludes Djuvik.
Associate member: Globus Tours
By Cruise Europe
Industry
25/03/2026
Associate member: Globus Tours
Globus Tours organise everything on land from A to Z for different river cruise companies. This includes guides, buses, excursions and hotels. The company works across the rivers Seine (about 80 calls a year), Rhone (100), Danube (500) and Rhine (1,000). While the majority of the company’s business is with European and international river ship companies, it also works with a German cruise operator. For the latter, director product development at GT, Monique Radings, says: “We organise bus transfers for embarkation and disembarkation in Bremerhaven, Kiel, Hamburg, Trieste, Savonna and Marseille.” The company is Travelife-certified and a council member of River Cruise Europe.
The first CE at Sea is widely applauded
By Cruise Europe
Sustainability
25/02/2026
The first CE at Sea is widely applauded
The first Cruise Europe at Sea has taken place and, by all accounts, it was a resounding success. Jens Skrede, managing director, said: “We are delighted to have been able to host this special event for our members and truly grateful to MSC Cruises for taking such good care of us.” The 110 members enjoyed a four-day passage on MSC Splendida where they participated in workshops and meetings with MSC Cruises and the management of Costa Crociere but also heard about the EU regulatory framework for protecting the cruise ecosystem from Nikos Mertzanidis, executive director Cruise Lines International Association (CLIA) Europe. Visiting Barcelona, Marseilles, Genoa and Naples also gave members insight into cruise operations as well as tourist attractions. Valerie Conan, cruise director, Greater Le Havre Tourist Office, said on LinkedIn: “This immersion has consolidated our partnerships and confirmed the importance of collective work and constant dialogue to support the evolution of the sector.” While Melanie Henderson, cruise & marketing manger, Lerwick Harbour, said: “Good quality time spent with Cruise Europe colleagues elevated the programme, strengthening connections and all-important knowledge sharing so crucial across this industry.” And David Castro, head of commercial division, Port Authority of Vigo, said: “All of us who had the opportunity to be part of this journey witnessed first-hand the cruise industry’s firm commitment to sustainable, economic, social and environmental development.” For Niamh McCarthy, owner and managing director at Excursions Ireland, the big takeaway: “Collaboration, creativity and shared responsibility are the engines that will drive the cruise industry’s sustainable growth.”
Host MSC Cruises presents in-depth analysis of its workings
By Cruise Europe
Sustainability
25/02/2026
Host MSC Cruises presents in-depth analysis of its workings
MSC Cruises will have a fleet of 33 ships by 2033, and its sister company Explora Journeys will have six luxury vessels by 2028.   Linden Coppell, VP sustainability & ESG at MSC Cruises, explained on board MSC Splendida: “We place sustainability at the heart of everything we do”.   Her presentation covered topics including how the company has implemented impressive operational measures, including full food-waste management, onboard water production via desalination, and its continuous focus on energy efficiency and innovation.   In terms of shore power, the company made 223 connections using 11,851MWh worldwide during the year. Northern European ports are up there when it comes to connectivity with Southampton being cited as a top port for connections (28) alongside Valletta (33) and Miami (24).   For MSC Cruises’ path to net zero greenhouse gas emissions by 2050, it says it is committed to pursuing a credible, robust and transparent energy transition plan focusing on three main decarbonisation levers: ship and engine technology; operational efficiency; and renewable fuels.   Linden said: “We expect to achieve peak emissions in 2030 (CO2-equivalent on a well-to-wake basis) and will then begin to really see absolute emissions reduce as we accelerate the transition to renewable fuels”.   The importance of community engagement was also a focus of Linden’s presentation as she explained the need for strong cooperation with and within the communities that MSC Cruises’ ships visit which strengthens local relationships, creates development, and increases the local value creation.
Outlining what CLIA is doing in Europe
By Cruise Europe
Sustainability
25/02/2026
Outlining what CLIA is doing in Europe
Mertzanidis talked about what CLIA is doing to defend the cruise ecosystem in Brussels, outlining some of the EU framework that is in place which effects the industry, such as Fit for 55 and the Industrial Maritime Strategy. He also outlined CLIA’s EU strategic agenda which covers 2024 to 2029 and includes EU and IMO alignment to unlock innovation investment and maintain competitiveness, as well as unlocking funding, finance and investment to encourage innovation and accelerate decarbonisation. Mertzanidis said the the EU Industrial Maritime Strategy is “vital for maintaining European competitiveness and leadership in the global maritime sector.” He also highlighted that the EU Emissions Trading System review is a critical policy area of the cruise industry’s decarbonisation efforts. One of CLIA’s four key messages is to ensure a level playing field for all shipping segments and avoiding carbon leakage that could undermine environmental goals. In conclusion he said: “We remain committed to driving innovation, investing in green technologies, and fostering collaborative partnerships to achieve our shared environmental goals, all while continuing to deliver unparalleled economic and social benefits across Europe. Atle Kristian Johannessen, port director at Port of Kristiansand, posted on LinkedIn: “The sessions with CLIA in Europe with Nikos Mertzanidis and the Environmental Port Index (EPI) further underlined that transparency, environmental data and operational readiness will define competitiveness in Northern Europe in the years ahead.”
EPI is getting more and more support
By Cruise Europe
Sustainability
25/02/2026
EPI is getting more and more support
The Environmental Port Index (EPI) is gaining traction within Cruise Europe. More than 40 ports are now signed up with more in the pipeline. In his presentation, chief commercial officer Annfinn Hjelm, highlighted a shared port perspective on cruise ship emissions and the importance of continued collaboration across the industry. He explained that the average EPI score development improved from 38.8 percent in 2022 on 1,907 port calls to 55.5 percent in 2025 on 3,869 port calls. But he also highlighted Bergen as an example of a port that has gone well over the average of 55.5 percent to 73 percent between 2019 (575 port calls) and 2025 (3,869). The key factor in improvement is due to the quality of fuel used but also to improved operation, newer ships and the use of shore power. By signing up to the EPI, ports are demonstrating a commitment to decarbonisation, aligning to an industry standard and sharing protocols. Hjelm said: “Different standards can create confusion for lines. By having same reports, all lines know what to expect while in a Cruise Europe port.” With cruiselines being under increasing pressure from cities, regulators and passengers to demonstrate sustainability, the EPI can help in their communication but also locally with port stakeholder management, media, politicians and the public.
Princess Cruises expands Northern Europe portfolio for 2027
By Cruise Europe
Industry
15/01/2026
Princess Cruises expands Northern Europe portfolio for 2027
Princess Cruises is launching an extended Northern Europe programme for 2027, offering 48 voyages to 54 destinations across 18 countries. With Regal Princess joining Majestic, Sky and Caribbean Princess, the brand’s Europe 2027 programme now exceeds 250 voyages to more than 115 destinations across Northern Europe and the Mediterranean. "Princess is sailing Northern Europe like never before, presenting our most comprehensive programme yet," says Jim Berra, Princess Cruises’ chief commercial officer. "With enriched itineraries, broader destination choices, and more opportunities for guests to personalise their ideal 2027 summer getaway, this Northern Europe programme is more varied, more flexible, and more inspiring than ever.” Highlights include combinable routes from Southampton and Copenhagen, plus overnights in Stockholm and Cobh. New for Princess are turnarounds in Reykjavik and Helsinki, which is also introducing the 64‑day ‘Ultimate European Journey’ - its most immersive European voyage to date - and a 49‑day ‘Northern Europe Explorer’. In a statement the brand states that the scale, the overnights, and the flexibility to create multi‑segment ‘coolcation’ adventures truly set this programme apart. Debbie Holbrook, director - deployment & itinerary planning, Princess Cruises, comments on what drives these programmes: “Industry collaboration matters. Conferences such as the Cruise Europe Conference advance destination planning and sustainability, directly supporting our deployment strategy. Engaging with partners gives us insight into new infrastructure and shoreside experiences that guests will soon enjoy.   “Industry FAM trips have been invaluable: they put us on the ground with local stakeholders and sharpen our understanding of what our guests value at each port. That firsthand learning is reflected in the port‑intensive itineraries we’re bringing to Northern Europe.”   Gisli Johann Hallsson, harbour master Faxafloahafnir, says: “This is an important development for both Reykjavík and Iceland and is fully aligned with our long-term strategy. Welcoming another Princess ship turning in Reykjavik is a strong endorsement of the port, the destination, and the services we provide. As part of our continued efforts to support turnaround operations and improve the experience for both passengers and cruiselines, we are currently building a new, purpose-built cruise terminal in Reykjavik.” This is just one more step in the port’s aim to increase the percentage of turnaround calls to 70 percent of the total by 2030. Niamh McCarthy, managing director, Excursions Ireland: “It is truly exciting to see Princess’ continued commitment through the expansion and increase in port calls planned from 2027, with even greater growth anticipated in 2028. This expansion is a clear testament to strong demand, as well as to the high level of service and exceptional guest experience delivered throughout the British Isles.” As Princess’ shorex handler across the Republic and Northern Ireland, EI is actively creating and designing new tours with increased capacity while broadening its overall range of offerings. “The inclusion of overnight calls in 2027 means we can generate additional revenue through some excellent night time exclusive experiences,” adds McCarthy.   Gary Hall, commercial executive, Belfast Harbour, adds: “The announcement underlines the strength and longevity of the relationship between Princess Cruises and Belfast Harbour and reaffirms Belfast’s place within Princess Cruises’ Northern Europe deployment. Princess has been calling at Belfast since 2001… and has played an important role in the development of Belfast as a cruise destination. “Around one in three cruise passengers who have ever visited Belfast have arrived on a Princess vessel, highlighting the scale of their contribution. Cruise tourism now delivers close to £25 million (€28.9 million) annually to the Northern Ireland economy. Continued commitment from global cruise brands such as Princess Cruises ensures these benefits are sustained and that Belfast remains firmly positioned as a key port of call in Northern Europe.” When it comes to the Baltic, Sirle Arro, head of marketing & communication at the Port of Tallinn speaks for the region when she says: “Princess Cruises’ decision to deploy additional capacity and introduce the larger Regal Princess to the Baltic Sea region in 2027 clearly demonstrates that our region is once again emerging as one of the most attractive cruise destinations in the world. Already in 2025, we saw a strong rebound in demand, with the number of cruise passengers from the United States doubling year-on-year. This growth has not gone unnoticed, and leading American cruiselines are keen to be part of a region with such strong long-term potential.” Holbrook concludes: “We’re expanding because interest for Northern Europe travel continues to grow, and ports are investing in the future. Our guests love Northern Europe and our 2027 programme delivers it.”
Portsmouth delivers Sea Change and sustainability
By Cruise Europe
Sustainability
15/01/2026
Portsmouth delivers Sea Change and sustainability
After signing the Portsmouth Green Partnership Charter in November 2022, delivering the Sea Change project reaffirms the port’s commitment to play its part in a sustainable future for the city and to reduce its impact on the local community. This project will design, build and operate a shore power system across the three busiest berths at Portsmouth International Port. “Sea Change has the potential to revolutionise the UK’s maritime sector, and further establish Portsmouth International Port’s [PIP]reputation as a living laboratory of green technology with industry-leading sustainability credentials,” explains Andrew Williamson, head of cruise & ferry, PIP. Brittany Ferries is already running two new LNG-electric hybrid ships, shore power-ready ships to and from the port. With shore power available at the port, they will be able to charge their batteries and run on battery power when manoeuvring through Portsmouth harbour, improving air quality and supporting the industry-wide shift to zero-emission shipping. Providing shore power will reduce harmful emissions and improve air quality around the port. PIP estimates that the system will avoid up to 20,000 tonnes of CO2e per annum from 2027, the equivalent to the annual carbon footprint of around 2,500 UK households or making 11,111 round trips by plane from London to New York.  When it comes to cruiseships, onshore power supply will be available at berth 2, with a mobile cable management system enabling connections for all shapes and sizes. A consortium of academics, marine specialists and some of the UK’s most exciting technology SMEs have been brought together alongside Portsmouth International Port and Brittany Ferries to deliver the project. Sea Change has great potential, and project partners plan to share learnings and collaborate with ferry ports across the UK to encourage further emissions reduction. This will help the industry reach net-zero greenhouse gas emissions by or around 2050, a target declared by the International Maritime Organisation. Alongside this, the project will help develop the necessary skills for green shipping and infrastructure, design, manufacturing and maintenance capability. Working alongside the Solent’s industry clusters, it will support education initiatives and help grow skills across the Solent, safeguard existing jobs through upskilling and create new high-skill opportunities, driving growth and investment across the region. Sea Change is part of the Zero Emissions Vessels and Infrastructure competition (ZEVI), which was announced in February 2023, funded by UK Government and delivered in partnership with Innovate UK. This year marks 50 years since Portsmouth City Council created the international port in 1976. Celebrations will begin with a launch event in Westminster presenting the latest economic impact report. On Saturday 13 June the port will host an open day so residents can see behind the scenes and find more out about all the activities at their port. Councillor Steve Pitt, leader of Portsmouth City Council, said: “The port is widely regarded as the UK’s most successful local authority owned port, the anniversary offers the opportunity to celebrate the progress and the important role it plays as a city-owned port on a local, national and international level. “The 50th anniversary year is a chance to put the spotlight and showcase roles at the port, highlighting the range of varied and interesting positions in the maritime industry as a future career for young people. Increasing local knowledge of what happens at the port, and an understanding of how it contributes to the city, is extremely valuable to the port to maintain our licence to operate from our most important stakeholders, our community.” 2026 also marks Portsmouth’s centenary, with many events and celebratory moments taking place to mark 100 years of city status. The port will be featuring in the city’s Wild Art Trail, which involves specially-commissioned sculptured lions positioned across the city, one of which is in the terminal building.
Skjolden: growth but not without planning
By Cruise Europe
Sustainability
15/01/2026
Skjolden: growth but not without planning
Skjolden has gone from 22 calls in 2024 to 44 this year with bookings through into 2032. This year call numbers remain the same, but passenger numbers will be up by 7,000 due to the size of the ships. Understanding the pitfalls of growing too fast, privately-owned Skjolden Port is putting in place all that it needs to make sure it can deliver on its promises. This includes investment in port facilities, transport, guides and shore excursions. Christian Hellumsand was taken on as head of shore excursions & logistics at the port in April 2025. His role and passion is to ensure that cruise in this western Norwegian port is delivered well for both the cruiselines and the community. He says: “It is very nice to see this growing interest in Skjolden. We want to grow but we want to grow healthily. When we get trust from our clients, we want to deliver the product and the service.” To this end local entrepreneur, Oddvar Roysi, is not only investing in the port facilities and nearby restaurant and service station but is also actively involved in the building and delivery thereof. A 900m walk will bring passengers to the new restaurant and bar, The Wharf House, in one of the oldest buildings in the town, which is next door to a new service station being fitted with 16 toilets, a large souvenir store and outdoor serving area. Although the 127.5m pier (with no limitations to ship size) remains the same length, it has been widened to provide improved logistics for the passengers. In addition a part of the pier in front of the terminal will be filled in to provide space for a new market place that passengers can access as they enter/exit the terminal. At the northern end of the pier, extra parking will be available for buses to take passengers directly on to shore excursions. In addition, a sheltered area will be built early this year to protect passengers who may be waiting in poor weather. These will be within the port perimeter and directly connected to tours bought on board, but co coordinated with Skjolden Explore. This local guide company, delivering shorex for all tour operators, goes into operation for the first time this year. Local dispatch manager, Christian Hellumsand, will not only coordinate guides but timed meeting points and turn-times to ensure calls run smoothly. The idea is to have one command chain from ‘pier to peaks’, whilst preserving a strict local-vendor policy. To address the number of guides available to cater to the increase in passengers, Hellumsand says there has been a big push to recruit more with 30 lined up to join this year. These are made up from a combination of locals and those studying at the nearby mountaineering school. Supplying buses has also been a problem in the past, with some being sourced in southern Norway which is up to nine hours’ drive away. This is all set to change as Hellumsand explains: “Together with our investor we have decided to make our own bus company. We have bought 10 buses for about 45 passengers each, but also three smaller buses to allow us to create new tours.” The latter are small enough to legally access the Tindevegen Mountain Road and hence go over the mountains to neighbouring Ardal, providing a unique chance to see the mountains by road one way and the fjords by catamaran on the other. These buses will also be able to take passengers to the Unesco World Heritage Urnes Stave Church. When it comes to shorex a new and rebranded manual has been been put together by the locals and, new for this year, passengers will be able to meet ‘The last Viking’, death-diving icon, Ken Stornes. He is moving to Skjolden with his ship, Maria Suden, and sidekick, David R Berg/‘Swamp man’, to become a symbol of Skjolden, meeting and greeting, helping tie the bowlines in full Viking regalia and also hosting a family-friendly Viking training and saga experience. Skjolden is setting itself up to be a force on the cruise map, understanding that this comes not with numbers but service and product delivery.
The Baltic Sea is not an alternative: it is part of the future of cruising
By Cruise Europe
Sustainability
15/01/2026
The Baltic Sea is not an alternative: it is part of the future of cruising
Cruising is entering a new phase. As travel trends shift toward authenticity, sustainability and emotional value, Northern Europe - and the Baltic Sea in particular - is increasingly aligned with the expectations of tomorrow’s cruise passengers. Across the travel sector, demand is moving away from overcrowded destinations and toward places that offer cultural depth and a sense of genuine discovery. In this context, the Baltic Sea stands out not because it is spectacular in scale, but because it is coherent in character. Its destinations share a broadly similar planning culture, social stability and relationship with nature. For cruise operators, this creates itineraries that are efficient to operate yet rich in content, without the growing friction associated with over-tourism. One of the Baltic’s defining strengths is easy access. Many ports are located close to city centres or directly integrated into small towns, allowing passengers to explore on foot rather than through long transfers. This reflects passenger preferences identified by Cruise Lines International Association, which show growing satisfaction with ports offering walkability, easy access and authentic local environments. Whether in larger cities such as Helsinki, Tallinn or Stockholm, or in smaller destinations like Kotka and Kalmar, proximity and immediacy play a central role in shaping the shore experience. The evolution of shore excursions further reinforces the Baltic’s relevance. Today’s passengers are less interested in ticking off landmarks and more interested in understanding where they are. They seek context, stories and a sense of everyday life. Smaller destinations are particularly well-suited to this shift. In places such as Saaremaa or Visby, heritage, landscape and contemporary life are closely interwoven, while in ports like Gdansk or Klaipeda, natural settings and industrial history sit side by side. These environments make it easier to offer excursions that feel grounded rather than performative, whether focused on history, gastronomy, nature or local society. Sustainability has become a defining commercial factor in cruise planning. Passengers increasingly evaluate destinations through ethical and environmental lenses, and cruise companies are expected to demonstrate responsible choices. Across the Baltic Sea region, many ports and municipalities are actively managing visitor flows, investing in greener infrastructure and prioritising long-term liveability. In Northern European ports, such as Copenhagen, particular attention has been given to how cruise tourism integrates with everyday urban life, focusing on dialogue with local communities, distribution of visitors and the use of public space. Smaller destinations, in particular, highlight the importance of balance: cruise calls are integrated into the rhythm of local life rather than dominating it. For operators, this enables partnerships based on predictability, trust and shared responsibility. The Baltic’s appeal is especially strong for experienced cruisers who have already visited the Mediterranean or Caribbean multiple times. As the cruise industry redefines what success looks like, destinations that offer balance, clarity and depth will become strategic assets. The Baltic Sea is one of them. It does not promise more. It promises better.
CE at Sea takes place in February
By Cruise Europe
Sustainability
15/01/2026
CE at Sea takes place in February
Cruise Europe (CE) is taking to the sea on board MSC Splendida on February 7, providing its members with a four-day immersive educational on both the cruise business and experience. Embarkation takes place in Barcelona where members will be able to join a tour of Barcelona port before setting sail for Marseilles and a guided tour of the city, the basilica, the palace and the old port. As well as regional meetings on board, there will be a visit to Costa Cruises’ offices in Genoa to meet president Mario Zanetti and the itinerary planning, tours and development team. After a stroll around the port city, MSC Cruises’ Svetlana Cuk, Linden Coppell and Jon Olav Stedje will be conducting a workshop onboard focusing on community engagement, shorex and sustainability. Before disembarking in Naples at lunchtime, general secretary of Cruise Lines International Association Europe, Nikos Mertzanidis, will give a presentation on ‘Defending the cruise ecosystem in Brussels: the value, infrastructure and the road to net-zero’. To be followed by EPI ambassador, Annfinn Helm, on ‘Environmental Port Index: With EPI towards a greener future’. This is a first for the association and already has 100 members signed up for the carefully-curated programme.