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Port of Lisbon, MSC Cruises and CLIA strengthen youth engagement with maritime careers through “All Aboard!” programme
By Lisbon
Industry
04/08/2026
Port of Lisbon, MSC Cruises and CLIA strengthen youth engagement with maritime careers through “All Aboard!” programme
The Port of Lisbon, in partnership with MSC Cruises and CLIA, hosted a new session of the “All Aboard!” educational initiative, reinforcing its commitment to promoting maritime culture and showcasing career opportunities within the cruise industry to younger generations. The activity is part of the “Cruises for the Community” program, a pioneering initiative by the Port of Lisbon Authority, created to bring cruise companies closer to the local community and strengthen their engagement with the region. Held on 7 July, the session brought together 11 participants aged 11 to 15 from the Beato Parish Council’s summer programme. Through interactive activities and role‑playing exercises, the group explored key onboard functions — from navigation and engineering to medical services, environmental management, guest relations and entertainment — gaining insight into the skills required in each area. The programme also featured the participation of five MSC Opera crew members, who shared first‑hand perspectives on professional life at sea, highlighting the importance of technical training, language proficiency, cultural diversity and the potential of an international maritime career. The initiative concluded on 27 July with an onboard visit to MSC Opera, offering participants a real‑world immersion into cruise ship operations. The guided tour provided direct contact with essential departments and crew, consolidating the knowledge acquired throughout the programme. With this joint action, the Port of Lisbon and MSC Cruises reaffirm their dedication to education, community engagement and the development of future maritime professionals.
Skagen invests in shore power
By Cruise Europe
Sustainability
27/07/2026
Skagen invests in shore power
The Port of Skagen has signed a contract with PowerCon for the delivery of a new shore power facility for cruiseships. “The facility will be among the most advanced of its kind and will strengthen Skagen’s position as an attractive and responsible cruise destination,” says Willy B Hansen, ceo, Port of Skagen. “The future is electric. We look forward to working with PowerCon, Nord Energi Net and their suppliers. Together, we contribute to ensuring that Skagen and Port of Skagen remain an attractive place for guests, residents, and shipping companies alike.” The facility will be installed at Quay 9, the cruise berth, and will have a capacity of 16 MW. It is expected to be delivered by the end of 2027, ready to supply shore power for the 2028 cruise season. The new installation will be a modern shore power facility incorporating the latest innovations in shore power for cruise ships. Long high-voltage cables on the quay will be avoided by using an energy chain system integrated into the quay structure. Ships will connect via a fully electric cable management system. The solution also supports safe and efficient operations on the quay. By eliminating long cables on the quay area, it becomes easier to manage where guests can move and where port operators and service providers can work. This improves conditions for truck operations, supplies, and overall ship servicing during port calls. The design process has also focused on reducing both electrical noise and cooling noise. This ensures a solution that not only reduces emissions from ships at berth but also considers the surrounding environment and daily port operations. The Norwegian company, Plug – Shore Power, has contributed to ensuring that the Skagen project has the right design and technical solutions. Plug is Northern Europe’s largest provider of shore power for ships and owns and operates several shore power installations for cruise vessels. As part of the preparations, the port’s board of directors and its staff have visited several shore power installations to learn from the experiences of other ports and operators. The investment in the new shore power facility amounts to DKK 85 million (€11.4 million) and is being carried out without European or national subsidies. “The port has chosen to implement the project on its own initiative, as shore power is increasingly becoming a prerequisite for operating a modern cruise port,” says Hansen. Although the facility is being established without financial support, the port believes that the ability to supply shore power will serve as a ‘license to operate’ in relation to the surrounding community and increasingly also a requirement from shipping companies. Kim Brondum Larsen, ceo PowerCon, states: “At PowerCon, we are very pleased to have won the contract to deliver a complete, state-of-the-art shore power facility to Port of Skagen. Most of our projects are located outside Denmark, which makes this assignment particularly special to us, as Skagen is very much our home ground. We appreciate the trust and look forward to a strong collaboration.” The construction phase has begun and is expected to run for approximately 18 months. The work includes upgrading the port’s electrical supply, burying cables, the establishment of new transformer stations by Nord Energi Net, and construction of foundations and cable ducts for both the shore power installation and the cable management system. Once completed, cruiseships at berth will be able to shut down their diesel generators and instead connect to shore-based electricity. This will reduce both emissions and noise in the local area. Port of Skagen expects that the investment will strengthen its position as an attractive destination for international cruise lines. At the same time, the facility supports Skagen’s development as a destination where tourism, local community, and the green transition go hand in hand. The port is one of Denmark’s three largest cruise ports. More than 100 cruise calls a year are expected in the coming years. Up to 250,000 passengers and crew are expected annually. By 2030, almost all cruiseships are expected to be able to connect to shore power. In 2025, 146,293 out of 173,745 cruise passengers went ashore in Skagen. Each cruise guest spends on average DKK 420. Total visitor spending in 2025 in Skagen and the rest of North Jutland amounted to DKK 61 million. This figure excludes revenue from Port of Skagen and maritime service providers.
Eidfjord quay extension enables shore power facilities
By Cruise Europe
Sustainability
27/07/2026
Eidfjord quay extension enables shore power facilities
In May the 40m quay extension in Eidfjord was successfully completed. “The new length of 160m allows for improved capacity and operational flexibility” says Inge Tangeras, ceo Visit Eidfjord and Cruise Destination Hardangerfjord. In addition, important upgrades to the onshore logistics have been made. Dedicated areas for both pedestrian movement and bus operations have been clearly defined and marked. These adjustments are designed to enhance the flow of passengers during embarkation and disembarkation, while also ensuring a more structured and efficient use of space. “Safety remains our highest priority. Access to the ISPS area will be supervised and controlled during the entire ship stay,” Tangeras says. The new layout has been developed with a strong focus on minimising interaction between pedestrians and vehicles, contributing to a safer and more comfortable experience for both guests and crew. The platform for the shore power facilities has now been completed as a part of the pier extension. Contract for equipment has been made, with delivery starting in February 2027. Scheduled start up for the 12 MVA shorepower facility is April 2027. In addition, this June the Eidfjord Municipal Council formally adopted Visit Eidfjord's Sustainability Policy and Strategic Plan 2026–2030, reaffirming the municipality's long-term commitment to sustainable cruise tourism and responsible destination management. The strategy strengthens Eidfjord's position as a sustainable cruise destinations, by balancing tourism growth with the protection of nature, local communities and cultural heritage, while creating greater value for the local community, visitors and partners. Key commitments include: One-ship policy: one cruise ship per day A maximum of 4,500 cruise passengers a day to ensure a high-quality visitor experience and
 effective visitor management At least 50 percent of cruise calls connected to shore power in 2027, with the ambition of reaching 100 percent by 2030 Continued efforts to attract lower-emission cruise vessels Contribute to reducing local emissions from ships and tour buses Increasing cruise activity during the shoulder seasons to support a more balanced distribution of visitors throughout the year Strengthening cooperation with cruiselines and shore excursion partners to encourage longer stays, more sustainable experiences and greater value creation
 "We believe responsible growth, close cooperation with our partners and measurable sustainability goals are essential to ensuring that Eidfjord remains both a great place to live and an exceptional place to visit," says Wenche Nygard Eeg, chair of the board of Visit Eidfjord.
Bantry Bay in West Cork focuses on the smaller to mid sector
By Cruise Europe
Industry
27/07/2026
Bantry Bay in West Cork focuses on the smaller to mid sector
Bantry Bay Port Company (a subsidiary of the Port of Cork Company) marked the beginning of the 2026 cruise season on April 26, with the arrival of Ponant’s Le Laperouse to Bantry Inner anchorage. She was the first of twelve cruise vessels scheduled to call this year. Across the 2026 season, Bantry Bay will welcome a diverse mix of expedition, luxury and mid‑size cruise ships, bringing visitors from around the world to West Cork. These calls provide a valuable boost for local tourism and businesses, with passengers and crew set to explore Bantry town and the surrounding Wild Atlantic Way coastline. Speaking at the start of the season, Ann Doherty, ceo Port of Cork Company, said: “The 2026 schedule reflects growing interest from international operators in West Cork’s unique offering, and complements the wider cruise activity across the Port of Cork. Together, these calls deliver real economic and cultural benefits for the region, and we’re pleased to see Bantry playing an increasingly important role in Ireland’s cruise tourism landscape.” For those seeking a luxury golf and super yacht experience, Bantry Bay offers both a practical and scenic gateway, with Adare Manor, the chosen venue for the Ryder Cup 2027, just a 25-minute helicopter transfer away. This year’s Bantry cruise schedule extends from April to August and features calls including those from Douglas Mawson, Vasco da Gama, Hanseatic Nature, Deutschland, Spirit of Discovery, Le Champlain, Vista, Europa, Azamara Quest and Insignia, with arrivals from April to August. Bantry Bay Port is the largest long marine inlet in south-west Ireland at 35km. Bere Island and Whiddy Island are the two largest islands in the bay. The Port has recently invested €8.5 million in its marine strategy to aid both existing marine users and new marina facilities. Bantry Bay Port Company is a subsidiary of the Port of Cork Company.
New associate member: Time Change
By Cruise Europe
Industry
27/07/2026
New associate member: Time Change
As one of Europe’s agencies for shore services, Time Change provides cruiselines with comprehensive and innovative solutions, including shore excursions, hotel programmes, turnarounds, private arrangements and group tours. Across the countries it operates in, the agency handles about 650 ocean calls annually across and about 2,900 river calls for companies such as Viking, Ama Waterways, Avalon, Norwegian, Princess and Azamara. “We recognise the diverse needs of our clients and tailor our services to combine tour management, modern technology, and authentic experiences for both river and ocean - while adhering to the latest safety and hygiene standards,” says Beatrix Pahl, head of ocean cruise Germany at Time Change. “Thank you Bea. We are lucky to know and work with you,” says Christine Andrusyshyn, senior manager destination services at Regent Seven Seas Cruises. With its extensive expertise, the company supports its partners across the German North Sea and Baltic Sea regions, as well as in Denmark, the Benelux countries, and Great Britain, in addition to major European waterways such as the Rhine, Main, Moselle, and Danube rivers. Time Change also designs engaging pre- and post-cruise programmes in key destinations including Prague, Zurich, London, and Munich but primarily Berlin (from Hamburg and Warnemunde). A combination of traditional landmarks such as the Brandenburg Gate to more the more unusual such as the Reichstags, these can be mixed with exclusive lunches/dinners in restaurants to historic ballrooms.
Cruise Europe Lab conclusions from CEC 2026
By Cruise Europe
Sustainability
27/07/2026
Cruise Europe Lab conclusions from CEC 2026
Following an interactive workshop at the Cruise Europe Conference in Reykjavik, led by the commercial team, Louise Landler and Luis de Carvalho, at Copenhagen Malmo Port, the conclusions to the five initiatives - cruise & community value; winter cruise readiness; cruise rapid response; future cruise experience; and visitor flow coordination - have been sent out to all the attendees. CE managing director, Jens Skrede, was delighted with the outcome and says that the flow charts, which will be uploaded onto the CE website in the next few weeks, will be used as practical guidelines going forward. In each case an emerging approach was highlighted with discussions pointing towards a practical framework but around three interconnected elements. In the case of cruise & community value, these pointed to engagement, visibility and evidence. When it comes to winter cruise readiness, the three elements are preparation, flexibility and collaboration. For cruise rapid response, communication, coordination and contingency are key whilst for future cruise experience, discover, personalise and experience took centre stage. Finally, visitor flow coordination calls for plan, distribute and coordinate.
CE members attend exclusive Afternoon Tea online
By Cruise Europe
Sustainability
27/07/2026
CE members attend exclusive Afternoon Tea online
The Cruise Europe (CE) Afternoon Tea series aims to provide a platform for dialogue, bringing together experts from across the maritime sector to exchange ideas and inspire progress. Sharing knowledge, experiences and best practices is essential to build a more innovative, resilient and sustainable cruise industry,” says host Ana Lourenco, chair of the CE sustainability committee and cruise manager at the Port of Lisbon. The most recent edition focused on ‘Smart Ports: The Power of Data and Digitalisation’ took place in mid July. During the discussion, speakers Ingvar M Mathisen, Port of Oslo, Mieke Laethem, Port of Antwerp-Bruges and Mario Spadina from SeaCras demonstrated how data-driven decision-making, digital platforms and innovative technologies are helping ports improve operational efficiency, enhance sustainability, optimise the passenger experience and strengthen cooperation between all stakeholders in the cruise ecosystem. One of the key messages from the session was clear: becoming a smart port is not simply about adopting new technologies, it is about using data intelligently to make better decisions, increase resilience and deliver greater value for ports, cruise lines, destinations and local communities.
Atlantic Europe: regional meeting
By Cruise Europe
Sustainability
27/07/2026
Atlantic Europe: regional meeting
Helena Gomes Fernandes, chair Atlantic Europe region and commercial & marketing manager at the Port of Leixoes (Porto), and Piet Vandenkerhove, vice-chair and Port of Antwerp-Bruges cruise account manager, kicked off the AE regional meeting in Reykjavik in May by highlighting some of the geopolitical concerns. These include the slowly recovering Baltic region, Houthi attacks leading to the cruise abandonment of the Red Sea and Suez Canal and the Strait of Hormuz/Iran War leading to the cancellation of the 2026-7 Middle East cruise seasons. It was highlighted that the resulting redeployment to the West Med, NW Europe and the Caribbean could open up opportunities for additional calls to the AE region. Key findings from the recent Rotterdam economic impact & sustainability of the cruise industry study were highlighted. These included the fact that The Netherlands generates €1.01 billion in total cruise-related output within the €62.1 billion European industry, that turnaround passengers spend €238 to €250 a day on hotel, transfers, retail etc and that crew spending totals €2.4 to €3.5 million each season. In terms of the port’s decarbonisation strategy, shore power has been operational since March 2025. It is supported by dedicated grid structure, aligned with EU FuelEU Maritime % AFIR regulations and strengthens the business case for cruiseline plug-in under EU ETS carbon pricing. When it comes to alternative fuels, advanced biofuels have already been trialled, LNG is currently being used but the methane slip remains a critical climate concern and readiness is being built for methanol. An update was supplied on the EU Ports Strategy which was adopted by the European Commission in March 2026. Key takeaways included that shore power is now a concrete funded action. Cruise shipbuilding is a named priority segment in the companion Industrial Maritime Strategy. Passenger terminal security was highlighted as being an area that requires attention, such as background for port workers that need more training as partners in fighting crime, cyber and hybrid threats. In this respect a new EU-wide forum for member states’ cybersecurity and port authorities to exchange best practices has been established. In addition, the commission is to carry out a risk assessment to identify pressing cybersecurity vulnerabilities all across all port types. Of note are three key areas which are not covered by the strategy: overtourism/cruise passenger caps; cruise-specific emissions targets; and cruise capacity or route planning. The emerging EU Sustainable Tourism Strategy however is concerned with the above, over tourism being the core concern. In addition decarbonisation expectations will tighten; integrated multimodal ticketing will affect fly-cruise distribution leading to cruise having to plug into single-booking systems; coastal destination management tools will be directed at cruise-heavy ports. Although there will be no direct cruise legislation, there will be indirect regulatory pressure through maritime, environment and transport policy is growing. Updates were provided on onshore power supply and the entry/exit system, both of which are work in progress but have some way to go (for further details see the AE presentation on the CE website).
Baltic ports: regional meeting
By Cruise Europe
Sustainability
27/07/2026
Baltic ports: regional meeting
The Baltic ports regional meeting at the Cruise Europe conference in Reykjavik underlined that ports are becoming central actors in shaping the future of cruise tourism. “Their role as facilitators, coordinators, communicators and bridge-builders between stakeholders is more important than ever,” explains Sirle Arro, chair of the Baltic region and head of marketing and communications at the Port of Tallinn. “With transparent communication, responsible growth, and continued investment in sustainable solutions, ports can help ensure that cruise tourism remains a positive contributor to the Baltic region’s economy, identity, and international visibility,” she adds. Discussion took place about the role of ports in cruise tourism and how it has changed significantly. Ports are no longer only infrastructure providers or arrival points for ships. Increasingly, they act as the main facilitators and coordinators of cruise tourism in their destinations, bringing together municipalities, tourism organisations, local businesses, transport providers, politicians, communities and cruiselines. Across the region, cruises are seen not only as a tourism product, but also as a tool for destination marketing, local business development and broader regional visibility. One of the strongest messages from the Baltic meeting was that public perception of cruise tourism is generally positive, not only from communities recognising the benefit but also from the local media and politicians in several ports, particularly where the cruise sector is clearly linked to economic activity, infrastructure development, and destination branding. Turnaround operations, in particular, create additional value through hotel stays, airport use, transport services, provisioning, and new customer flows. Ports noted that cruise passengers can help extend the tourism season, support businesses outside peak holiday periods and introduce visitors to places they may later return to independently. The Baltic region is also investing in the future. Several ports are planning for larger ships, longer seasons, and more calls in the coming years. At the same time, investments in sustainability are becoming increasingly important. Onshore power supply, alternative fuels such as bio-methane and bio-LNG bunkering options, green energy solutions and cooperation around environmental performance are central to the sector’s development. This positive outlook, however, is not without its challenges, such as the common issue of capacity. As ships become larger and call numbers increase, ports and cities must manage traffic, passenger flows, events taking place at the same time, construction works, and limited space in urban areas. In some destinations, the availability of buses, guides, and other transport services is becoming a practical constraint. Another key challenge is responsibility and coordination. In some destinations, it is not always clear who should take the lead on cruise-related matters: the port, the city, tourism organisations, local businesses or municipal authorities. This is where the role of ports has become especially important in connecting different stakeholders, sharing information, supporting destination readiness, coordinating operational issues and helping to ensure that cruise tourism creates value for the whole community. The discussion made it clear that successful cruise development depends not only on ships and quays, but also on trust, cooperation and shared responsibility at destination level. Public perception also requires continuous work. Several ports emphasised the importance of proactive communication. Sharing information with locals about upcoming calls, explaining what cruise tourism brings to the community, working with local media, and educating stakeholders can help build trust. Articles, brochures, public information, and close cooperation with local operators can all contribute to a more balanced understanding of the sector. The meeting also showed that the Baltic region is not one single cruise market, but a network of destinations at different stages of development. Some ports already handle high call volumes and are preparing for further growth. Others are smaller or emerging cruise destinations, using cruise as a marketing tool and aiming to increase awareness. There is also growing interest in year-round cruising, winter calls and new destinations around the Baltic Sea. Looking ahead, the region’s opportunities are clear. Cruiselines are asking for new destinations, seasons are expanding, infrastructure is improving and communities in many places remain positive. At the same time, the sector must continue to address sustainability, capacity, local engagement, and competitiveness.
CE announces CEC 2027 dates
By Cruise Europe
Sustainability
27/07/2026
CE announces CEC 2027 dates
The Cruise Europe conference will take place in Bergen between May 3 and 6 next year. With the membership continuing to grow in this important cruise region, it promises to be another exciting event in the cruise calendar. Make sure to put the dates in your diary. Bergen is located on the west coast of Norway in the heart of the fjords. As a UNESCO World Heritage City and a European City of Culture, the Bergen region has the ideal combination of nature, culture and exciting urban life all year round.
Port of Lisbon records best June ever in passengers and calls at the Cruise Terminal
By Lisbon
Uncategorised
14/07/2026
Port of Lisbon records best June ever in passengers and calls at the Cruise Terminal
The Port of Lisbon recorded this year its best June ever in cruise activity, reaching new historic highs in both passenger numbers and ship calls, confirming a sustained growth trend that reinforces Lisbon’s position among the leading European destinations in this tourism segment. Throughout the month, 81,735 cruise passengers passed through the Port of Lisbon, 53% more than in June 2025 and far surpassing the previous June record of 2024, which stood at 60,922 passengers. The total number of calls rose to 37, the highest figure ever recorded for this month and 32% more than in the same period last year. Transit calls also reached a new peak, with 21 calls, above the 19 recorded in 2023. The results were driven by the strong growth of turnaround operations (embarking and disembarking passengers who start or end their cruise in Lisbon), precisely the segment that generates the greatest economic impact for the city and the region. June’s performance also strengthened the results of the first half of 2026, during which the Port of Lisbon registered 302,496 passengers and 165 calls, corresponding to increases of 5% in both indicators compared with the same period of the previous year. Turnaround passengers grew by 7%, while transit passengers increased by 4%, confirming the positive evolution of the activity. Records across nearly all indicators June 2026 set new historic highs for this month in virtually all key activity indicators. In addition to the absolute passenger record, the Port of Lisbon received 54,885 transit passengers, 32% more than in June 2025, while the turnaround segment reached 26,850 passengers, representing growth of 125% and becoming the best June ever for this segment, surpassing the previous June record of 2024 (23,090). This result stemmed from a very significant increase in embarkation and disembarkation operations. Embarked passengers rose from 6,166 to 13,425, an increase of 118%, while disembarked passengers increased from 5,747 to 13,425, corresponding to growth of 134%. These indicators show that Lisbon continues to strengthen its role as a port of origin and destination for cruise travel, a type of operation particularly valued by cruise lines and the local economy. First semester confirms the trend June’s results are not an isolated episode. In the first six months of the year, the Port of Lisbon recorded: • 165 calls (+5%) • 302,496 passengers (+5%) • 217,047 transit passengers (+4%) • 85,449 turnaround passengers (+7%) Together, these indicators demonstrate balanced growth in both volume and quality, reinforcing the Port of Lisbon’s international competitiveness. Much more than numbers Unlike transit passengers, those who start or end their cruise in Lisbon typically stay longer in the city, use hotels, rely on local transport, visit restaurants and make purchases before or after their trip. This is precisely why the growth of the turnaround segment is today one of the most strategically relevant indicators for assessing the economic contribution of cruise activity. This evolution also confirms the increasing confidence of major international cruise companies in the Port of Lisbon’s operational capacity and in the quality of the destination. Lisbon continues to attract new ships Another sign of growing international recognition was the arrival of eight ships on their maiden call during the first semester. Among them, the Orient Express Corinthian stands out, choosing Lisbon as the first port of its inaugural voyage immediately after leaving the shipyard. For the cruise industry, selecting a port to host an inaugural voyage represents recognition of its operational capability, service quality and international prestige, demonstrated by its ability to welcome next generation vessels. Reduced seasonality The results achieved in June also show an evolution in the distribution of activity throughout the year. Traditionally a less intense period for cruise tourism in Lisbon, the summer months have been registering a consistent increase in demand, helping reduce seasonality and enabling a more balanced use of port infrastructure.
QUEEN MARY 2 & CHERBOURG: 22 YEARS OF A UNIQUE MARITIME PARTNERSHIP
By Cherbourg
Uncategorised
24/06/2026
QUEEN MARY 2 & CHERBOURG: 22 YEARS OF A UNIQUE MARITIME PARTNERSHIP
The calls of Queen Mary 2 to Cherbourg represent far more than a regular port of call. Since her inaugural visit on 14 April 2004, the flagship of Cunard has maintained a special relationship with the destination, reflecting Cherbourg's historic role in transatlantic travel and its continuing importance within the cruise industry. Each visit of Queen Mary 2 recalls the era when great ocean liners called at Cherbourg en route to and from New York. The city's former Transatlantic Maritime Station, now serving as the cruise terminal, remains a powerful symbol of this heritage and continues to welcome international guests arriving by sea. To celebrate more than two decades of this connection, Cherbourg Cruise, together with Cherbourg Port, La Cité de la Mer and the Communauté d'Agglomération du Cotentin, organised an Art Deco-inspired evening reflecting the elegance of the transatlantic era. The event highlighted both the destination's maritime heritage and its ongoing commitment to cruise tourism. The initiative was designed primarily for the local community, providing an opportunity for residents to engage with the cruise industry and gain a greater understanding of the economic, cultural and tourism benefits it brings to the region. Representatives from across Cherbourg's cruise ecosystem participated, including port authorities, maritime services, tourism partners, agents, tour operators and heritage attractions, alongside elected representatives from the City of Cherbourg-en-Cotentin and the Cotentin Agglomeration. The event also provided an opportunity to highlight Cherbourg's continuing development as a cruise destination. The port is expected to welcome approximately 75 cruise calls in 2026, including 11 inaugural visits, while maintaining its one-ship-per-day policy that prioritises operational excellence and guest experience. Looking ahead, the destination is preparing for the introduction of shore power facilities, currently planned for 2028, further supporting its long-term sustainability ambitions. Beyond celebrating a shared maritime history, the evening demonstrated how heritage, tourism and cruise operations continue to work together to support the future development of the destination. It also reinforced the close relationship between Cherbourg, Cunard and the many stakeholders who contribute to the success of each call. Cherbourg Cruise extends its sincere thanks to Cunard and Carnival UK for their continued partnership and support, including their cooperation in facilitating a dedicated visit aboard Queen Mary 2 for representatives of the Cotentin Urban Community and their contribution to the production of a film designed to bring the ship's story closer to local residents. As Queen Mary 2 departed Cherbourg once again, watched by residents and guests gathered along the waterfront, the occasion served as a reminder of a relationship that continues to connect the destination's maritime past with its future. Photo credits: Valentin Leflamand - Nicolas Duhayon
Port of Tallinn: decisive step towards shore power
By Tallinn
Sustainability
16/06/2026
Port of Tallinn: decisive step towards shore power
Port of Tallinn, Estonia will invest in shore power facilities for cruise ships at Old City Harbour. This autumn, construction will begin on a new 110/10 kV substation near the Cruise Terminal. The substation is the first stage and a key prerequisite for establishing shore power connections for cruise vessels, enabling ships in the future to connect to the local electricity grid while at berth instead of using auxiliary engines. The investment is part of the PoTOPS project – Port of Tallinn Onshore Power Supply – co-funded by the EU Connecting Europe Facility. The project aims to provide shore power capability for cruise ships at two quays in Old City Harbour by 2030. Once completed, the facilities will help reduce emissions and noise from cruise ships at berth and strengthen Tallinn’s position as a sustainable cruise destination in the Baltic Sea region. The substation project has already been recognised as Estonia’s first BIMbased building permit project and was awarded the title of Innovation Project of the Year 2025, highlighting Port of Tallinn’s role in advancing digital construction and innovative infrastructure development.
Sister ships make double cruise call at Portland Port
By Portland
Industry
11/06/2026
Sister ships make double cruise call at Portland Port
It was a double celebration when Portland Port welcomed two ships from the AIDA cruise line on the same day for the first time. Sister vessels AIDAsol and AIDAluna made history as the first ships from AIDA to call simultaneously at the port in Dorset, UK. The milestone came during Portland Port’s 30th anniversary year and as a bumper cruise season gets underway. Coincidentally, it is also AIDA’s 30th anniversary this year too. Dignitaries from Portland Port and AIDA exchanged plaques to mark the occasion, while many of the ships’ 4,388 passengers headed off on excursions and complimentary shuttle buses. Ian McQuade, Portland Port commercial director and chair of trade association Cruise Britain, said: “It was another first on a day to remember. “We welcome AIDA’s ships and passengers on a regular basis but this was the first time that two of its vessels called together. “It was a wonderful sight to see the sister ships sail into Portland Harbour and its passengers disembark, including many setting off on our complimentary shuttle buses to stops on Portland and in Weymouth. “AIDA has been a strong supporter as we have built the port’s cruise business to the point where we are hosting 52 separate calls this year with more than 100,000 passengers, injecting circa £10m into the local economy. “We are grateful for its support and we were thrilled to be able to celebrate the double call in our 30th anniversary year.” The AIDAsol arrived at Portland from Fishguard in Wales on the penultimate stop of a nine-day round trip. The AIDAluna called at the port on a 14 day round-trip from Hamburg. Dorset Volunteer Ambassadors helped welcome passengers at Portland and the Weymouth Ukuleleans serenaded them as they returned from trips before the Nothe Fort Artillery Volunteers fired a three gun salute to mark the ships’ departures. Typically, about 45% of visiting cruise guests go on an organised excursion to various attractions throughout Dorset, and beyond to Stonehenge, Salisbury and Bath. The majority of the remaining guests avail themselves of the port’s complimentary shuttle bus service, either choosing to stay on Portland or travel into Weymouth. Ian said: “Cruising continues to grow in popularity. “A great deal of work is dedicated behind the scenes to attracting and accommodating cruise ships, which provides a valuable boost to local businesses in off-peak months as well as at the height of the season. “Feedback from cruise lines and passengers is consistently positive about the area, the warm welcome they receive and the attractions on offer.” The £10m injected into the local economy annually is based on statistics from the Cruise Lines International Association (CLIA) trade body for spend per head of passenger. It includes expenditure in shops, bars, cafes, tourism attractions along with transport and tours. In addition, further expenditure comes from the crew that are given time off when in port along with berthing revenues through the port itself and businesses in the local supply chain. Portland Port opened a £26m deepwater berth in 2023, allowing it to welcome larger vessels, including ships up to 350m in length on opposite berths on the same day. The port opened as a commercial business in 1996 following its closure as a Royal Naval Base.
Nieuw Statendam Makes Landmark Visit as the Largest Cruise Ship in Foyle History
By Londonderry
Industry
09/06/2026
Nieuw Statendam Makes Landmark Visit as the Largest Cruise Ship in Foyle History
A major milestone was reached as Nieuw Statendam became the largest cruise ship ever to visit Lough Foyle, marking a landmark moment for Foyle Port and the wider North West region. At just under 100,000 gross tonnes and measuring 300 metres in length, the vessel operated by Holland America Line brings its highest ever single day volume of passengers and crew to the destination, underscoring the region’s growing appeal to major international cruise operators. The Nieuw Statendam, capable of accommodating up to 2,666 guests and 1,053 crew, called to Lough Foyle as part of Holland America Line's 28-day "Arctic Circle & British Isles Collectors' Voyage" — an itinerary that places the North West firmly alongside some of the most sought-after destinations in the region. This latest call marks Holland America Line's first return to Lough Foyle since the Prinsendam visited in 2018, and the operator has already confirmed scheduled return visits in 2027, 2028 and 2029. To commemorate the inaugural call, a traditional plaque exchange was held on board between the ship’s Captain and local representatives from Foyle Port. Foyle Port’s Harbour Master and Operations Director, Captain Bill McCann said: “Welcoming the Nieuw Statendam — the largest cruise ship ever to call to Lough Foyle — is a landmark moment for Foyle Port and for the wider North West region, and a reflection of the significant work that has gone into developing this destination for major international operators. “Bringing close to 3,700 passengers and crew to the region in a single visit is a record for us, and the fact that Holland America Line has already committed to returning for the next three years tells its own story about the confidence that leading cruise lines now have in our Port facilities and local tourism offering. “The North West has a great deal to showcase, and we look forward to welcoming many more vessels of this calibre in the years ahead." Karen Farndell, associate vice president for sales and marketing for Holland America Line, Operator of Nieuw Statendam, said: “Calling at Foyle Port offers a wonderful opportunity for our guests to experience the history, culture, and landscapes that make Northern Ireland so special. “We are committed to connecting guests more deeply with the destinations we visit, while caring for the local communities and natural environments that make these journeys so meaningful”. Driving the demand for visitors to the region is also its leading tourism offering, with passengers from Nieuw Statendam able to access to a range of shore excursions across the North West, taking in the region's Areas of Outstanding Natural Beauty, museums, and more. New to this season's offering is Celtic Grá, a live production of Celtic music and dance which has been performed to audiences worldwide on land and at sea. Niamh McCarthy, Managing Director, Excursions Ireland, said: “The Foyle region is a shining example of what can be achieved when a remarkable destination is supported by a truly progressive Port. Rich in history, surrounded by stunning scenery, and packed with diverse experiences, it continues to grow as a must-visit cruise destination. “Working alongside Foyle Port is always a pleasure for us in Excursions Ireland – their proactive, innovative approach and commitment to partnership make them a driving force for the region’s success. 2026 is a busy season in Foyle Port and we look forward to being a part of the impressive growth this region is seeing.”
Saaremaa Harbour celebrates its 20th anniversary with Fred. Olsen Cruise Lines’ Balmoral
By Saarema
Uncategorised
05/06/2026
Saaremaa Harbour celebrates its 20th anniversary with Fred. Olsen Cruise Lines’ Balmoral
Port of Tallinn celebrated the 20th anniversary of Saaremaa Harbour on 3 June, marking two decades since the opening of Estonia’s dedicated cruise harbour on the island of Saaremaa. The anniversary was celebrated together with Fred. Olsen Cruise Lines’ Balmoral, which arrived in Saaremaa from Tallinn with 1,157 cruise guests on board before continuing her voyage to Riga. The call was especially symbolic, as Fred. Olsen Cruise Lines has been part of Saaremaa Harbour’s story from the very beginning. In 2003, when the decision was made to build a cruise port on Estonia’s largest island, Mr Nigel Lingard, former Marketing Director of Fred. Olsen Cruise Lines, made the first booking for a call to the future Saaremaa Harbour. Welcoming Balmoral at the pier for the harbour’s 20th anniversary therefore carried special historical meaning for Port of Tallinn and the Saaremaa cruise community. “We are very grateful to the Fred. Olsen Cruise Lines team and the crew of Balmoral for celebrating this special occasion with us. Having Balmoral alongside was truly meaningful — both for the historical connection and because she was such a beautiful sight at the pier,” said Sirle Arro, Head of Marketing and Communication at Port of Tallinn. A festive anniversary event was held at Saaremaa Harbour in the evening, bringing together cruise partners, local community members and visitors. The programme included performances by the well-known Estonian band Curly Strings, the Mustjala folk dance group Kuldking and special guests. To mark the occasion, an oak tree was planted at the harbour, referring to the harbour’s historical name, Tamme Harbour. Saaremaa Harbour was officially opened on 16 June 2006 on the shores of Küdema Bay. The harbour was designed and built specifically to serve cruise ships, making it a unique cruise port in the region. Over the past 20 years, Saaremaa Harbour has welcomed 126 cruise ship calls and 55,500 cruise guests. The 2026 cruise season is expected to be one of the harbour’s most active so far, with 11 cruise calls and more than 7,000 cruise passengers expected. The season began on 4 May with a call by Hamburg, which also returned to Saaremaa on 30 May. Balmoral will visit Saaremaa again on 26 July. Other calls this season include ships from Phoenix Reisen, including Amadea and Deutschland, as well as Ponant’s Le Champlain, which will call Saaremaa four times and close the season on 20 August. Tallink’s Victoria I will bring the largest number of guests to Saaremaa this season as part of a special opera cruise for the Finnish market on 22 July. As a cruise destination, Saaremaa offers guests an authentic and distinctive experience in the Baltic Sea region. Estonia’s largest island is known for its untouched nature, peaceful landscapes, rich cultural heritage, historic villages, local traditions and warm hospitality. For cruise guests sailing in the Baltic Sea, Saaremaa provides an opportunity to discover Estonia from a different perspective — beyond the capital and closer to island life, nature and local culture. Port of Tallinn extends its sincere thanks to Fred. Olsen Cruise Lines, the crew of Balmoral, local partners, Visit Saaremaa and everyone who has contributed to developing Saaremaa as a unique cruise destination. Port of Tallinn looks forward to continued cooperation with cruise lines and partners, and to welcoming cruise ships to both Tallinn and Saaremaa for many years to come.
Cruise Europe conference 2026 takes place in Reykjavik
By Cruise Europe
Industry
03/06/2026
Cruise Europe conference 2026 takes place in Reykjavik
Taking place in the stunning HARPA concert hall and conference centre located on the harbour, the Cruise Europe conference (CEC) took on a new level of participation and subject matter. Each year is the best yet! In over three decades of working in this industry, it was a privilege to discover that our conference director was Katrin Jakobsdottir, the former prime minister of Iceland. With great humour and efficiency she kept the timetable on track, interjected with some of her own valuable insights and questions, and ensured the delegates were engaged from start to finish. Conference hosts, Ports of Faxafloi, ably assisted in this by introducing an online facility, www.slido.com, whereby questions could be posed to the panels. These came thick and fast, perhaps giving an opportunity for those to speak up who may not always feel comfortable in taking the mic. It also added a certain speed element to proceedings. With more than 200 port and associate members in attendance, this was the most well-attended conference to date, despite the fact that reaching Iceland from some destinations involved three-plus flights. Jens Skrede, managing director of Cruise Europe (CE), who was clearly delighted with the proceedings, and rightly so, said: “Working with our hosts, Ports of Faxafloi, has been a joy. One of my takeaways is that of Icelandic girlpower. From Katrin as moderator to Tinna Johansdottir [from the port] working tirelessly both back and front of house, to Edda and Kaja at Iceland Innovation Week, what they have delivered has been second to none.”
CE chair officially opens the conference
By Cruise Europe
Industry
03/06/2026
CE chair officially opens the conference
Cruise Europe chair, Simone Maraschi, spoke with eloquence about the industry that brings us together. His opening remarks began with highlighting Iceland as a metaphor for the cruise business. “Volcanic, resilient, remote, and yet, connected to the world. A place where the forces of nature remind us, daily, that we are part of something much larger.” He went on to highlight the all-time high the industry is experiencing: that this is not a recovering industry but a thriving industry. Describing Northern Europe as, not a secondary chapter in the global cruise story but a defining one, he said: “This is the region of the fjords, the Arctic light, the medieval Baltic capitals, the wild Atlantic coastlines, the islands that sit at the edge of the known world, like the one we are standing on right now. “These are not interchangeable destinations. They are irreplaceable ones. And that distinction matters enormously in a market where travellers are increasingly looking for authenticity, depth, and experiences they cannot find anywhere else. “The luxury and expedition segments - the fastest growing in our industry - are disproportionately drawn to what Northern Europe offers. Smaller ships. Remote ports. Extraordinary nature. That is our competitive advantage, and it is growing. “And the shoulder season work is paying off. What was once a short, compressed summer window is becoming a genuine year-round proposition. Not despite our climate and our geography, but because of it. Different in every season, extraordinary in all of them. “This is our territory. And we should own that narrative with confidence.” He spoke about the need for resilience in a changed world, an example of which has been how the Baltic members have adapted itinerary offerings in response to shifting geopolitical realities which are uninvited and of which we have no control. Maraschi highlighted a number of challenges which were discussed later in the panel sessions, saying: “We operate in a world where regulatory timelines are accelerating, where new taxes and fees are being introduced across our destinations - some thoughtfully, some less so - and where itinerary decisions are shaped by factors we cannot always predict or control. This is the environment. We don’t get to choose it. We have to operate in it, and we have to do so together.” Collaboration and cooperation were themes that ran through the day, not least when it comes to passenger fees and cruise tax as he explained: “We do not oppose the legitimate needs of governments and communities. We ask for predictability, proportionality, and the willingness to listen. We will always bring the data. We will always bring the economic argument. But we also need to bring the relationship, and that is built over time, in conversations exactly like the ones we will have today.” Cruise Europe is made up of 130 ports and destinations from Lisbon to the North Cape representing different countries, languages and political systems but “working on the same problems, sharing the knowledge, speaking - when it matters - with one voice. In a world that struggles to cooperate, we do cooperate … but it comes with a responsibility. Every one of us in this room … we are not just doing a job. We are ambassadors. Of our ports, yes. Of our regions, of course. But also a set of principles. Friendship. Collaboration. Mutual respect.” Having spent almost three decades in the industry, it is clear that Maraschi is passionate about it and the people who work in it and the increasing need to build and develop partnerships drive the business forward successfully. “This industry runs on relationships. And what Cruise Europe has built - across 130 ports, through every disruption, every transformation - is something rare. A genuine community. Where competitors collaborate. Where the large support the small. Where a handshake becomes a partnership and a conversation becomes a friendship. “And to our friends from the cruiselines - you are not guests in this room. You are part of this community. Your decisions shape the future of every port in this association. We truly value our partnership.”
Wybcke Meier delivers the opening address
By Cruise Europe
Sustainability
03/06/2026
Wybcke Meier delivers the opening address
Growing up on the small island of Helgoland (1,500 population and 3,000 daily visitors from May to October) was where CEO of TUI Cruises, Wybcke Meier, learnt very early on “that connection matters, that supply chains matter, that seasons matter and that tourism is not an abstract concept, it directly shapes the life of the community”. It is also a place, like so many CE destinations, where opportunities and limitations exist side by side and finding the right balance is key to everyone’s success. While “cruising is thriving”, it still represents less than three percent of global tourism. With long-term and predictable growth, there is an opportunity to expand in a sustainable way but growth also brings expectations from destinations, communities, policymakers and travellers. “We see increasing scrutiny. And in some places, resistance which leads to a simple truth. Evolution is great, it is successful when it is actively shaped” which has happened in the past 20 years when the global volume of cruise passengers tripled. Joint action is the key and the cruise industry’s capability to adapt is not in question. Meier said: “I believe our future here in Europe is bright – as a source market, as a destination, and again the numbers speak for themselves, Europe is popular, the non-Med part showed stronger growth.” TUI Cruises itself deploys 70 percent of the capacity in Europe, 20 percent in the Med and almost 50 percent in the Northern region. But, she said, that joint success depends on: collaboration and co-creation; and measuring value, not just volume. For the latter, she pointed out that “it was never so easy to make use of all the data and share it, make it visible” because “where facts are missing, perception fills the gap”. The fact that “there is no one cruise, no standard ship, no standard guests and no standard destination” is the reason why, she said, “our products onboard and shoreside must be designed together”. Adding that every passenger wants to have an individual shoreside experience whatever category of ship they travel on: “There is a clear demand, and we can actively shape demand and create the best experiences.” This means, for example, guiding guest flows, reducing pressure on hotspots or opening new destinations. “Cruising does not just react to tourism flows. We can actively steer them,” she said. Planning long-term and providing data well in advance can allow: smarter infrastructure and better joint use of resources; better visitor distribution and stronger destination management. “Data is not just operational, it is a governance tool. And this will help us to unlock new potential destinations and expand seasons”. Meier concluded with a KPI call. “Visibility and transparency are key. And a shared understanding of value is of essence. As an industry we should agree on one common KPI framework that makes the value of cruise tourism in destinations clearly visible … “Because only when value is visible, can we move the conversation from: perception to facts: debate to partnership; acceptance to long-term success. This is not new. It is not complicated. So let’s not wait for playbooks. Let’s write them - together for the best customer experience onboard and shoreside.”
Global economic impact study, results from Europe
By Cruise Europe
Industry
03/06/2026
Global economic impact study, results from Europe
Nikos Mertzanidis, executive director of CLIA Europe, rattled his way through 31 slides in his 10-minute slot which can be found in more depth on the association’s website under Research on the Resources dropdown menu. One of the interesting takeaways was that the projected fleet by the end of 2039 will be split almost equally into three ship-size categories: 33.6 percent up to 1,000 lower berths; 34.5 percent 1,000 to 3,000; and 31.8% 3,000-plus. That the eight ships being delivered to CLIA member cruiselines this year represent 20,561 lower berths, ranging from Emerald Cruises’ Emerald Kaia (128 lbs/$115 million/€99 million) to Royal Caribbean’s Legend of the Seas (5610 lbs/$2.2 billion). Results from a survey show that 89.7 percent of those who have cruised will cruise again and that 75.6 percent are open to taking a first cruise. In terms of those taking a shore excursion, not surprisingly uptake is greater within the older generations but that on average 70 percent went on a shore excursion. And a helpful fact for destinations facing criticism from, for example hotels, six out of 10 cruisers return to destinations first visited via a cruise. In 2025, 37.3 million took a cruises, up 7.7 percent on 2024. Of these 8.9 million were from Europe, up 5.3 percent. The top three source markets for non-Med Europe were Germany (45.7 percent), UK & Ireland (30.4 percent) and USA (9.6 percentOf the global economic output of $198.8 billion, Europe accounted for 35 percent and the US 38 percent. Global average per passenger spend in 2024 was $322 on turnaround and $89 on transit calls.
Itinerary planning in the CE area
By Cruise Europe
Industry
03/06/2026
Itinerary planning in the CE area
This session, moderated by Captain Steven Young, got off to a cracking start with Nicolai Skogland, director itinerary planning & government relations, Viking Cruises, saying that he had “no issue with port fees as long as they are predictable and reasonable” but that “introducing strange taxes on a short time line is more aggravating and dangerous to some destinations more than others”. Mertzanidis also made reference to this during his talk: “North Europeans budget for holidays and they do not like surprises so sudden increases in varied fees which are not communicated well in advance are a problem.” As a brand Princess Cruises has forecasts and needs to plan ahead as Debbie Holbrook, director deployment & itinerary planning at Princess Cruises which announced its largest North European programme ever for 2028 this Tuesday, pointed out. She also highlighted the value of fam trips, saying that a recent Irish fam trip had given rise directly to a Princess itinerary. Skogland added that Viking actively seeks out new and diverse ports and, with it bringing its first Chinese guests to Northern Europe, it is looking for something different. Marcus Puttich, director destinations at TUI Cruises, mentioned seasonal deployment opportunities but advised that customers in the shoulder and winter seasons can be different from those in the summer which would require extending the product. He mentioned that Christmas markets are very popular amongst TUI guests. He added that reliability, guest experience and partnership become even more important during the poorer weather months. From the destination side, Emma Kjartansdottir, CEO cruise services at Iceland Travel which tries to include as many local people as possible in cruise calls, is keen to see an extended season. This could lessen the burden on ports and destinations during the nine extremely summer weeks. Importantly, she added: “It would also help shift attitudes. One of the criticisms is that cruise has not been part of the extended seasonality.” Skogland was in no doubt that Viking wants to sail year round in Northern Europe. Chris Allen, VP deployment & itinerary planning, Royal Caribbean Group, started by saying what a delight it was to have the new terminal coming on line in Reykjavik and that Celebrity Cruises had eight turns this year. He was not alone in commenting on the “fantastic airlift” to/from Iceland which is a great contributor to round Iceland itineraries. He suggested that flexible port fees and taxes could be influential in driving seasonal deployment interest. He went on to explain that itineraries are being planned up to five years out which may then need to be changed nearer the time due to, for example, geopolitical reasons. “It is very important to have good communication. We are nimble but we have to rely on destinations to help us as well.”
What ports need from cruiselines and vice versa
By Cruise Europe
Industry
03/06/2026
What ports need from cruiselines and vice versa
Transparency was the word that kept on emerging from these discussions. Alongside collaboration on the ground and with the cruiselines. Chris Martin, director marine & port operations at Holland America Group, started by saying: “The worst thing is to be surprised coming into port, for example, there are not enough buses to get the guests out. Keep us informed, involve us in discussions, for example, on port tariffs and infrastructure plans.” With ship and passenger numbers coming to market growing, there will be capacity constraints in some places, looking at value versus volume could be beneficial. Martin said: “Be realistic about what your port/destination can handle. We see a big increase in port costs in the European sector. We need help to try and address that. Work with us. We want to keep coming but it is getting costly.” On the nutty subject of bookings, there was almost unanimous agreement about getting booking confirmations that are set in stone well in advance. Michael Braathen, director itinerary planning, port operations and land programmes at Mystic Cruises, referenced Iceland’s booking system DOKK (which was later explained in more detail), saying: “If everyone had that it would be very helpful.” He is also a great advocate of first come first served. Costs came up again when it comes to onshore power supply and taxes. Braathen highlighted that the cost of plugging in is about three times the cost of using the ship’s own power which effects the ticket price. Martin added: “We are seeing costs going up considerably and a lot of variable rates. It is cheaper on our own engines. Open dialogue is important”. Gary Hall, chief commercial officer at the Port of Belfast which has invested €90 million in the port and cruise tourism over the years, added: “The biggest requirement is to create a collaborative open approach between the port and cruiselines on challenges, developments and requirements. One of the biggest challenges is around berth allocations, advance bookings, for example we have them coming through now for 2031/32.” He acknowledged the “pain point” when a later booking comes in for the same which would bring in more revenue but highlighted “the need to be able to satisfy the customer [who had booked already]”.
Beyond the port: rethinking shore excursions for today’s traveller
By Cruise Europe
Sustainability
03/06/2026
Beyond the port: rethinking shore excursions for today’s traveller
Cooperating with local communities and suppliers to create new products and services is becoming more important as guests show an increasing interest in maximising the experience and, also, in activities and venues that are less frequented, explained Susanna Capaccio, manager destination experiences at Silversea Cruises. Anticipating trends and finding answers to provide different experiences for different travellers is on the agenda of Maria Tauschke, head of shore operations at TUI Cruises. One of those trends is that of independents booking shore excursions for themselves, which is a topic that is gaining traction. “How do we communicate our added value for guests to book shorex with us,” she asked. While Abigail Crossley, director strategic sourcing at Carnival Corp UK, said that ratings drawn from guest feedback forms show that: “Guests who take excursions tend to rate a destination more highly than those who choose to explore independently.” “Guests have more choice than ever before and we have to meet those challenges and deliver something for them. We need clear messaging and to be positive about why they should come with us,” she added. Which is when Amanda Kordt, director shore excursions, European Cruise Services, mentioned that one solution could be for cruiselines to lower their markup on tours. She also mentioned the need for variety and the need to keep being dynamic as, for example, “middle-class is not necessarily that person any more compared to five/10 years ago”. For Silversea, Carpaccio explained that the challenge is more about the lack of infrastructure (buses/guides etc) than it is about costs. “The solution is to have constant communication with all the stakeholders to find solutions,” she said, while adding: “As demand grows it is important to maintain a standard of quality.” There was some discussion about the use of AI whereby Tauschke explained that TUI was conducting a test pilot on board Mein Schiff 2. Moderator Niamh McCarthy, ceo Excursions Ireland, concluded: “Whilst we are in a world that is changing, the human interaction has to be at the core of the excursion. We have to find that blend”.
Community value: from port to city
By Cruise Europe
Sustainability
03/06/2026
Community value: from port to city
Eva Britt Kornfeldt, manager Oslo Cruise Partners and Svalbard Cruise Forum (SCF), shared some of her experiences on this subject. In particular she mentioned the SCF, which was established in 2023, and puts its efforts into shared responsibility and continuous dialogue with stakeholders. She also mentioned that a pre-season mandatory meeting of the 150 participants is held for those visiting Svalbard about eco-sensitivity and mandatory rules of engagement. Melanie Lewis, director shore excursions & product development at Holland America Group, shares some top tips about what is gaining traction in terms of excursions: meet the makers; community connections/social sustainability; and urban explorer, for example sharing a day with a local. At MSC Cruises, manager community engagement and sustainability, Jon Olav Stedje, highlighted the importance of making sure there is dialogue between the cruiseline and the destination but also in the port/destination itself. He made a request: “We need to have a proactive approach and help where it is needed. Bookings are made so far ahead, so use the time wisely to make it the best you can. We are here to help”. Ceo of Visit Reykjavik, Inga Hlin Palsdottir confirmed that the cruise industry can be unfairly targeted and was keen to highlight the need to “build bridges by having meetings so that everyone can see what is happening”, adding that supplying data and being seen as part of the visitor community, not separately, is important in this respect. She also made the valid point that: “The satisfaction rate of the residents is also important.” Stedje concluded: “There are a lot of false perceptions about our industry. Once again, this goes back to communication in the industry and in the destination to be able to [provide] answers.”